Personal care brand Native announced a new collaboration with pop artist Claire Rosinkranz and Billboard to launch a limited-edition holiday collection. The collection and its campaign will feature an original holiday jingle and seven festive scents.
Claire Rosinkranz is an American pop artist, songwriter and instrumentalist. She is known for her authentic voice and playful storytelling. She has released two EPs in addition to her debut album, and she is currently on tour with Maroon 5.
The Native holiday collection is intended to combine sound, scent and storytelling to celebrate the season. The campaign includes a mini-film produced by Billboard and Rosinkranz’s original jingle.
“Native is all about bringing joy to everyday routines,” said Chris Talbott, chief executive officer of Native. “Partnering with Claire and Billboard lets us expand that joy into music and storytelling. “It's a celebration of creativity and the clean, cozy feeling that makes this season special.”
The limited edition collection includes seven new scents. Each scent is formulated without sulfates, parabens, dyes and aluminum. Further, Native’s products are cruelty-free and vegan.
Native’s Holiday collection is available for a limited time at major U.S. retailers.
Fragrance Highlights
Fresh Mistletoe: Bergamot, marine notes, cedarwood
Sugar Cookie: Lemon zest, caramel, vanilla sugar
Holiday Gumdrop: Mandarin, sweet peony, vanilla
Vanilla Wonderland: Cotton, apple, vanilla, amber, sugar
Winter Cashmere: Spicy nutmeg, rosemary, hinoki wood
Alpine Air: Red berries, citrus spice, pine
Frosted Cherry: Red fruits, caramel, jasmine
