Coty Opens Marc Jacobs Fragrances LazMall Flagship Store

The store connects shoppers with their ideal fragrance through a LazMall-exclusive scent finder quiz.
The store connects shoppers with their ideal fragrance through a LazMall-exclusive scent finder quiz.

Coty has opened its Marc Jacobs Fragrances LazMall Flagship Store to inspire shoppers with immersive retailtainment experiences that blend shopping, entertainment and social media engagement.

The store connects shoppers with their ideal fragrance through a LazMall-exclusive scent finder quiz, which is complemented by Try & Buy Discovery Kits for Marc Jacobs Daisy and Bestsellers.

In addition, in-app live-streaming sessions will also be hosted by regional KOLs to support the launch.

The Marc Jacobs Fragrances Official LazMall Flagship Store opens in conjunction with the Southeast Asia launch of Marc Jacobs’ new fragrance, the Perfect Eau De Toilette.

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