Amouage, an Oman-born global fragrance house, has announced that it is opening a new office in Dubai, United Arab Emirates, to help expand its business operations.
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The Amouage Dubai office will become one of the house's global hubs for business development and technological services, supporting the momentum driven by the Amouage Perfume Manufacture and Creative Studio in Muscat, Oman.
Established in the Dubai Design District, the new office will support Amouage's existing business and expansion into new markets in Europe, Middle East and Africa.
Marco Parsiegla, chief executive officer said, "In a context that remains uncertain, we are starting 2021 with confidence, following the successes of 2020, and with a renewed ambition are opening our Dubai office. Having a dynamic sales office in a vibrant and connected location will put us in the best position to support our partners and build our business in the long-term. At the same time, it also ensures we remain undeterred from our commitment to creative integrity, craftsmanship and quality at the Perfume Manufacture and Creative Studio in Muscat, thereby further strengthening our desirability with perfume connoisseurs."
Karim Nagaty, chief sales officer said, "The decision to expand Amouage's presence into Dubai was a logical step in our international growth strategy. Following the consolidation of creation and manufacturing functions at our flagship facility in Muscat in 2020, the Dubai office will add an important sales dimension to our operations, owing to its location, which is at the heart of an important region and critical to create balanced global growth, between East and West."
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