Fragrance Oils Rebrands as The Scentmakers

The rebranding process includes a new logo and tagline.
The rebranding process includes a new logo and tagline.

Fragrance Oils is rebranding itself The Scentmakers with support from Givaudan and strategy and design collaboration with Touch of Mojo.

Related: Boy Smells Announces David Duplantis CEO

The brand changed its previous rose logo to a more abstract design. It also changed its tagline to “Scentmakers since 1967.”

Andy Stedman, scent maker and head of Fragrance Oils, says, "Our people, their expertise and how they all work together to go the extra mile for our customers is what makes Fragrance Oils special. We’ve got big plans for the future but it’s our collaborative, small company culture that unites us, so we’ve simply evolved our brand proposition to underline what has always been the case—we’re better together."

Nathan Armes, creative director at Touch of Mojo, says, "Collaborating with their open-minded and passionate team gave us a clear direction for the way ahead—allowing us to stretch our thinking and creativity. This is no superficial makeover and we’re proud of the end result."

Want to know everything going on in flavor & fragrance? Sign up for P&F+'s newsletter. You can also follow along on Instagram and LinkedIn.

More in Ingredients