Fragrance Creators Announces Latest Impacts for People, Perfume and Planet

During the meeting, Fragrance Creators also presented Sean Broderick with its Extraordinary Leadership Award.
During the meeting, Fragrance Creators also presented Sean Broderick with its Extraordinary Leadership Award.

Fragrance Creators Association has announced the top 10 impacts it has delivered over the past year for people, perfume and the planet during its second annual Mid-Year Meeting.

Related: Fragrance Creators Expands Public Digital Fragrance Resource

From protecting fragrance manufacturing during COVID-19 by obtaining “essential business” designation for fragrance in the Cybersecurity and Infrastructure Security Agency (CISA) Guidance; to expanding high-level engagement with the Environmental Protection Agency (EPA) on newer and greener fragrance science; to expanding the association’s consumer hub for fragrance information, The Fragrance Conservatory; the report demonstrates the power of Fragrance Creators’ well-coordinated collective. Its future priorities include supporting the Biden Administration’s sustainable economy goals, advocating for policies that are grounded in science, advancing responsible innovation and investing in and growing

During the meeting, Fragrance Creators presented its first-ever Extraordinary Leadership Award to Sean Broderick, senior director, Global Government Relations and Public Policy, Procter & Gamble (P&G), for his contributions in helping to empower the industry to adapt and continue to operate during the pandemic. His efforts enhanced coordination between a number of industry trade groups and supported Fragrance Creators’ fragrance value chain coordinating platform—all of which has empowered association members to deliver more to protect public health during the pandemic.

Farah K. Ahmed, president and CEO, Fragrance Creators, said, “This past year demonstrated the power of a unified group of genuinely good people who understand that the purpose of a trade association is to grow the industry—for all companies—responsibly. In advancing this purpose, our members are dependably focused beyond growing their bottom lines to doing good for people and the planet.”

Robert Weinstein, Ph.D., president and CEO of Robertet USA and chairman of the Fragrance Creators Board of Directors, said, “Fragrance Creators and our members remain steadfast in our commitment to amplifying sound science and providing clear, contextualized information about the benefits—and delight—fragrances bring to our lives. I’m proud to say that we have never been stronger or more unified in our vision for the future of fragrance.”

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