Beauty company Coty announced the launch of the Jawhara Collection, a new line of five unisex fragrances inspired by the olfactive heritage of the Middle East.
“The response to the Jawhara Collection reflects a growing passion for premium fragrances that tell a story; rich, expressive scents that connect through emotion and memory,” said Sarah Al Shohaib, senior vice president of mass fragrance. “Each creation is a jewel, crafted to honor its ingredients and reimagine them in unexpected ways to create scents that are modern, elegant and unforgettable.”
Jawhara, which means “jewel” in Arabic, celebrates the depth and diversity of traditional Middle Eastern ingredients, including our, rose, musk, vanilla and dates. The new collection uses Coty’s premium fragrance artistry, quality and craftsmanship at an under-$25 price point.
The Jawhara Collection is available at select retailers in Europe and on Amazon in the United States, with additional market rollouts expected in early 2026.
Fragrance Highlights
Oud Velvet
- Top Notes: Coriander, saffron, akigala wood, rose
- Heart Notes: Amber wood, oud wood, praline, cedar wood
- Base Notes: Leather accord, mate, incense, vanilla, patchouli
Amberwood Nomad
- Top Notes: Cardamom oil, elemi oil, myrrh accord
- Heart Notes: Leather accord, labdanum absolute, cedar wood oil
- Base Notes: Ambrostar, patchouli oil, tonkalactone
Golden Nectar
- Top Notes: Cypriol, bergamot, pearadise
- Heart Notes: Vanilla flower accord, ylang-ylang, tuberose accord
- Base Notes: musk, leather oud accord, vetiver oil
Sultan Rose
- Top Notes: Saffron, nutmeg, cinnamon bark, akigala wood
- Heart Notes: Taif rose accord, peony, cedar wood, oud wood accord
- Base Notes: White musk, vetiver, vanilla incense
Sweet Dates
- Top Notes: Raspberry, amyris essence, vanilla accord
- Heart Notes: Patchouli, medjool date accord, Davana India essence
- Base Notes: Cedarwood, Virginia essence, caramelized amber accord
