On November 12, 2025, Revlon announced its newest global fragrance licensing agreement with Authentic Brands Group’s Champion, an American sportswear brand. The agreement will see the launch of Champion’s first-ever signature fragrance collection, set to debut in 2027.
Champion was founded in 1919 and offers a full line of innovative athletic apparel for men and women. According to the company’s press release, the upcoming fragrance line will channel Champion’s heritage and modern aesthetic with fragrances for men and women.
“This partnership with Revlon is a natural extension of Champion’s evolution,” said Jarrod Weber, global president of sports and lifestyle at Authentic Brands Group. “As we expand our footprint in fashion and lifestyle, fragrance is the next frontier. And Revlon, a long-standing, trusted and proven partner to Authentic, is uniquely positioned to help us craft a sensory experience that resonates with our global audience.”
This license agreement aligns with Revlon’s revitalized focus on fragrance innovation and expanding its portfolio.
“Champion’s strong heritage and cultural relevance make it a powerful partner for Revlon,” said Revlon CEO Michelle Peluso. “We are excited to welcome Champion into our portfolio of brands at this crucial time for both Champion and Revlon. As we focus on appealing to the next generation, we’re thrilled to bring Champion’s energy into the world of fragrance, another step forward in Revlon’s resurgence.”
The Champion fragrance collection will launch in 2027, and company officials stated further details about the collection will be revealed in the coming months.
