Scent Beauty Launches Whitney Houston Signature Fragrance

Steve Mormoris, founder and CEO of Scent Beauty, said, “Whitney Houston has been a pioneer in the entertainment space and a true inspiration to women. We wanted to continue to bring her legacy to life through a scent that encompasses all that she accomplished.”
Steve Mormoris, founder and CEO of Scent Beauty, said, “Whitney Houston has been a pioneer in the entertainment space and a true inspiration to women. We wanted to continue to bring her legacy to life through a scent that encompasses all that she accomplished.”
C/O Scent Beauty

Scent Beauty has launched the Whitney Houston Signature Fragrance, in partnership with The Estate of Whitney E. Houston and Primary Wave Music.

Related: Two Sense: One-on-One with Scent Beauty CEO Stephen Mormoris

The fragrance is housed in a tall crystal-shaped bottle, which features a cap that alludes to the numerous trophies Houston received throughout her life.

The Whitney Houston Signature Fragrance offers scent notes of bright fruits, florals and wood.

A portion of the fragrance's proceeds will benefit The Whitney E. Houston Legacy Foundation, which continues Houston’s journey to rebuild the lives of youths, boost self-esteem and repair images through grassroots programs and initiatives.

Steve Mormoris, founder and CEO of Scent Beauty, said, “Whitney Houston has been a pioneer in the entertainment space and a true inspiration to women. We wanted to continue to bring her legacy to life through a scent that encompasses all that she accomplished.”

Want to know everything going on in flavor & fragrance? Sign up for P&F+'s newsletter. You can also follow along on Instagram and LinkedIn.Two Sense: One-on-One with Scent Beauty CEO Stephen Mormoris

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