Prada has launched Prada Paradoxe, its new women's fragrance with actress Emma Watson as the face of the campaign.
Prada Paradoxe offers notes of Calabrian bergamot heart, tangerine essence, pear accord, Neroli essence, Tunisian orange flower heart, Jasmine sambac absolute, amber accord, Laos Benzoin resinoid, Madagascar bourbon vanilla infusion and white musk accord.
Yann Andrea, Prada Beauty International general manager, said, "It is an honor to work with Emma Watson, not simply in the capacity of her acting talent, but in her directorial debut. Prada Paradoxe is inspired by the infinite and empowering facets that make every woman unique and Emma wholly embodies this. Her multiple dimensions and ability to speak to highly engaged generations make her the perfect embodiment of Prada Paradoxe."