Victoria's Secret has announced the newest campaign for its Bombshell fragrance line will feature musician Camila Cabello. It is the first bilingual campaign for the brand, focusing on individuality and uplifting all women by reinforcing that there’s a Bombshell in everyone.
Bombshell is a fruity, floral fragrance with notes of citrus and Brazilian purple passion fruit, Shangri-la peony and Madagascan vanilla orchid.
Victoria's Secret is hosting The Bombshell Gardens pop-up sensorial experience in New York City on the High Line between 14th and 16th street from Tuesday, May 3 to Monday, May 9, to promote the new campaign. The pop-up will include fragrance bars, peony adorned installations, personalization stations and the chance to meet Victoria's Secret's Bombshell perfumer, Adriana Medina.
Cabello said in a press release, "For me, being a Bombshell is being exactly who you are and having the courage to celebrate who you are, every day. I'm excited to join Victoria's Secret in embracing the Bombshell in every woman.”
Raúl Martinez, chief creative director at Victoria's Secret, said, "On set, Camila exuded a presence throughout the day that didn't need to be directed—her vibrance and confidence shined through organically. It was all about a celebration of her and her personality that brought this fragrance and campaign to life.”