Biagiotti Cigna has launched its latest men’s fragrance, Roma Uomo Green Swing, celebrating both the company’s sustainable values and the 44th edition of the Ryder Cup golf competition, which will be hosted at the Marco Simone Golf and Country Club in 2023, where the fashion house is headquartered.
The new Green Swing scent expands the family of Roma Uomo, a historic pillar in the brand’s fragrance business since 1992, with the mission of intercepting a younger target.
Created by Firmenich master perfumer, Daphné Bugey, the fragrance offers woody, floral and green accords, with top notes of bergamot, cardamom and quince, heart notes of geranium and violet leaves with tonka beans and a dry down of cedarwood and vetiver.
The Roma Uomo bottle echoes the shape of the Pantheon, rendered in green glass and topped by a white cap as nod to the color of golf balls.
Available in 40 ml and 75 ml sizes, the eau de toilette retails at 48 euros and 73 euros, respectively.
Lavinia Biagiotti Cigna, designer, chair and chief executive officer of the fashion company, as well as president of the Marco Simone Golf and Country Club, said, “My mother used to say that perfume is the dress of the soul, so I always feel a responsibility when designing clothing or accessories, but even more when conceiving a fragrance. I’ve chosen to live and work in the Roman countryside, in a context dominated by nature and green, which becomes a key color but also a lifestyle that the pandemic made even more necessary to embrace.”