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Carine Roitfeld Launches 7 Lovers Fragrance Line

Nov 30th, 2020

Hannah Fink

7 Lovers by Carine Roitfeld Photo Credit: Carine Roitfeld.

7 Lovers by Carine Roitfeld
Photo Credit: Carine Roitfeld.

Carine Roitfeld, former French Vogue editor, has debuted her first fragrance line, 7 Lovers.

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The fragrance line has arrived with a collection of perfumes, including:

Lawrence, with notes of jasmine, tolu, musk, agarwood, cumin, coriander, saffron and oud.
Kar-Wai, with notes of smoked longjing tea, osmanthus, vetiver, bergamot, cardamom, turkish rose, jasmine, musks and saffiano.
Vladimir, with notes of iris, incense, amber, grapefruit, bergamot, sage, cedar and geranium.
Orson, with notes of hawthorn flowers, tuberose, ylang ylang, sandalwood, benzoin laos, opopnax and tonka bean.
George, with notes of cannabis, iranian galbanum, violet leaf, jasmine, rose, iris, oakmoss, wood, earth and leather.
Aurelien, with notes of fluer d'oranger, jasmine, benjoin, myrrhe, oponoax, patchouli and ambre noire.
Sebastian, with notes of immortelle, tuberose, sandalwood and vanilla.

Each fragrance comes in 90 ml bottles for 220€. A travel set is available with 10 ml vials of each fragrance for 210€.

'[L]arger/international customers require compliance to foreign standards such as Leaping Bunny, EU standards compliance, etc.,' says Cohere Beauty's John Nolfi. '[T]he trend is more about being able to support 'clean' formulations with some data.'

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According to iRomaScents, its technology can identify fragrance preferences and deliver personalized recommendations in under a minute. The company says the platform has demonstrated conversion rates of more than 90%, compared with the typical 5% to 10% conversion rates associated with conventional fragrance retail.

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According to iRomaScents, its technology can identify fragrance preferences and deliver personalized recommendations in under a minute.

Snif positions the fragrance as capturing 'sun-warmed fruit blossoms, sesame milk accord and woody musks' in a composition that draws attention before lingering close to the skin.

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Created by Ugo Charron of Mane, Double Take opens with apricot and orange blossom before unfolding into a distinctive Sesame Milk Accord.

'Our teams will kick off the transition in September,' Hieronimus said, adding that the company expects to launch its first Gucci products in early 2028.

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The fragrance opens with fraise des bois, pear blossom and Green Mandarin LMR (sourced from Sicily and Calabria), leading into a heart featuring Cristalfizz, orange flower LMR, orris and jonquille absolute LMR—a deliberate nod to the narcissus note that defined the original White Diamonds.

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The perfumers focused on preserving the scent's unmistakable radiance while updating its olfactive signature.

Moroney said she spent more than 18 months developing the fragrance, describing it as 'fresh, effortless, and meant to be an everyday signature.' She also incorporated handwritten lyrics from her song You Shine onto the bottle as a reminder that 'the most beautiful things come from broken pieces.'

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The composition reflects the continued popularity of mineral-amber floral fragrances.

The launch marks Valentino Beauty's first major prestige fragrance franchise since 2020 and pays tribute to the original Vendetta, introduced by founder Valentino Garavani in 1991. The new duo is positioned around the concept of 'us against the world,' celebrating emotional authenticity in an increasingly algorithm-driven culture.

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Rather than extending its existing gourmand Cheirosa numbering system, Sol de Janeiro has developed a distinct masculine sub-franchise.

Coty noted that it grew Gucci Beauty revenue by more than 60% since 2019, driven by franchises including Gucci Flora, Bloom, Guilty and The Alchemist's Garden, positioning the transaction as a monetization of value it helped create.

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Coty is trading future Gucci revenues for immediate cash to strengthen its balance sheet and concentrate resources on owned and priority prestige brands.