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Joya x Free People Launch Natural Perfume

Apr 16th, 2021
Hannah Fink
Lou is a 'vintage' perfume in terms of ingredient selection as it is infused with a concentrated blend of pure ethereal oils.
Lou is a "vintage" perfume in terms of ingredient selection as it is infused with a concentrated blend of pure ethereal oils.

Joya has partnered with Free People to launch a natural perfume called Lou.

Related: Giorgio Armani Debuts Intense Women's Fragrance

The perfume is infused with a concentrated blend of pure ethereal oils, including honeyed, ambery Benzoin Siam and precious white flowers and is blended in organic sugarcane alcohol.

Lou consists of:

  • Top notes with lemon California, valencia orange, bergamot, lime, white grapefruit, petitgrain and pink pepper

  • Heart notes with jasmine absolute, neroli and cedarwood Virginia

  • Drydown notes with benzoin siam and guaiac wood

It is dermatologically-tested, vegan, cruelty-free, sourced globally and made locally in New York City. The 1.7 oz bottle retails for $78.

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