Genderless Fragrance Sector Drivers & Product Launches

Feb 1st, 2023

Scent Beauty's collaboration with The Phluid Project produced four genderless scents labeled Humanity, Transcend, Intention and Balance.

Scent Beauty's collaboration with The Phluid Project produced four genderless scents labeled Humanity, Transcend, Intention and Balance.

C/O SCENT BEAUTY

The unisex fragrances market in the United States was valued at $170 million in 2020 and is projected to reach $190 million by 2025, growing at a CAGR of 2.6%. Often also referred to as gender-neutral, gender-fluid as well as genderless scents, Trendalytics released a report on the top trending perfume ingredients for 2023 highlighting classic notes and a preference for unisex elements. These notes include pheromones, citrus, musk, almond, neroli and jasmine.

For the entire article, check out the Perfumer & Flavorist+ February 2023 issue.

Oq Pf2302 Lead

A Look at TCD Dimethanol use in Fragrance Formulation

OQ Chemicals' TCD Dimethanol (TCD DM) is a unique solvent molecule used in advanced fragrance formulations and perfume oils as a secondary solvent, viscosity modifier, thickener and retardant, enhancing scent molecules while increasing their longevity.

Kenneth Cole Mankind Rise Eau de Toilette, features a formula crafted by perfumer Christine Hassan.

Givaudan Launches Winter Fragrance Guide 2023

The guide covers earthy, aquatic and aromatic scents.

With nearly four decades of experience in fragrance, Zerlina Dubois shares her journey to becoming a master perfumer.

Master Perfumer Zerlina Dubois One-on-One Post-Retirement Announcement

Dubois shares her fragrance journey, advice for newcomers and how the industry has evolved.

The Next Generation of Buchu Oil Production

The Next Generation of Buchu Oil Production

For over 300 years, South African buchu has remained a vital component of the flavor and fragrance industry. New innovations in irrigation and fire-prevention have allowed the crop to flourish once more, ushering in the next generation of buchu.

Actress Elle Fanning is the face of Paco Rabanne's FAME feminine fine fragrance.

Senior Perfumer Talks Creation of Paco Rabanne's FAME Feminine Fragrance

P&F+ connected with one of the collaborators of the scent, Dora Baghrice, to discuss the inspiration behind the creation.

Press Club Eau de Parfum is a crisp, spicy amber fragrance.

Blocki Launches Press Club Eau de Parfum

The scent is an olfactory tribute to John Blocki’s membership in the Chicago Press Club and their legendary soirees.

'[P]eople today own more than one fragrance and are looking to build fragrance wardrobes that fulfill different moods, times of days and occasions,' says ScentGenie co-founder Olivia Jezler. 'Just like one does not simply have five dresses all in the same color and cut. ScentGenie assists in this process of helping people find fragrances that reflect their needs but also expand their horizon so they can experience something new and exciting.'

ScentGenie Launches AI-powered Text-to-scent Recommendation Engine: Q&A

Entering prompts such as time of day, mood or fragrance notes allows ScentGenie to reportedly surface an ideal match.

Last year, brick-and-mortar stores accounted for 80% of fragrance sales revenue for Valentine’s Day, NPD projects that this channel will continue to be most important in the week ahead.

US Prestige Fragrance Sales Projections for Valentine's Day 2023

In 2022, prestige fragrance sales in the two weeks leading up to Valentine’s Day reached nearly $270 million, growing by 24% versus 2021.

Loc Dong, master perfumer, Symrise, 'By nature, I’m an explorer and a risk-taker. I get inspired by the people I meet, cultures and life experiences.'

Master Perfumer Loc Dong Joins Symrise Fine Fragrance Division

With over three decades worth of experience, Dong is joining Symrise’s creative teams in Paris and New York.

Pf February2023 Twittercover

RTD Flavor Trends, Fragrance Formulation Upgrades and More in February 2023 Issue

Emerging consumer demands are offering opportunities for innovation across F&F.

Geza

Escentric Molecules Founder Geza Schoen Talks Fragrance Innovation

Hear about Schoen's recent project wins, how the industry has evolved over the years and advice for up-and-coming perfumers.