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Genderless Fragrance Sector Drivers & Product Launches

Feb 1st, 2023
Scent Beauty's collaboration with The Phluid Project produced four genderless scents labeled Humanity, Transcend, Intention and Balance.
Scent Beauty's collaboration with The Phluid Project produced four genderless scents labeled Humanity, Transcend, Intention and Balance.
C/O SCENT BEAUTY

The unisex fragrances market in the United States was valued at $170 million in 2020 and is projected to reach $190 million by 2025, growing at a CAGR of 2.6%. Often also referred to as gender-neutral, gender-fluid as well as genderless scents, Trendalytics released a report on the top trending perfume ingredients for 2023 highlighting classic notes and a preference for unisex elements. These notes include pheromones, citrus, musk, almond, neroli and jasmine.

For the entire article, check out the Perfumer & Flavorist+ February 2023 issue.

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