wiSDom by Sheetal Desai incorporates layering technology that allows a person to experiment and layer on multiple scents to create one unique to their personality.
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With over 25 years of experience in the fragrance industry in India and internationally, Sheetal started wiSDom in 2018 with the vision of “Why wear a brand that is accessible by everyone else, why not wear ‘you’?”
To avoid bias, Sheetal uses numerics to identify her blends instead of naming them.
No. 22 is made with notes of green rose (rose bud) and floral rose (full bloom) with a base note of woods rose (earthy rose) and embodies the different stages of a woman’s life through the journey of a rose. The set of three bottles showcases the stages of a rose, which can be layered by customers to create their own version of No. 22.
The brand also offers a miniature trio set, Masculine, that consists of No. 41 (bergamot, apple, birch and vetivert), No. 85 (pepper, grapefruit, musk and patchouli) and No. 130 (oud and saffron).
The other miniature trio set, Feminine, consists of No. 91 (white floral with a soft base of vanilla and musk), No. 103 (floral gourmands and woods) and No. 131 (Oriental fragrance). The black box comes with a description of all three blends, and a guide on how they can be worn individually or layered for different moods and occasions.
All fragrances are available in 50ml bottles. Customers can purchase miniature versions (10ml) if they’d like to try the fragrances before buying the full-size products. Customers can also get in touch with the brand directly on the brand’s official website to create personalized gift sets.
“Fragrances are very subjective and two different persons can react completely differently to the same fragrance. We all perceive fragrances differently,” says Sheetal.
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