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Oldvine Fragrance Brand Launches Inaugural Line

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The Black woman-owned brand has launched its first fragrance and two candles.

Oldvine Fragrance, the first global luxury fragrance brand from a Black female floral designer, has launched its first line of fragrances.

Related: JAFRA Debuts Unisex Fragrance

Oldvine Fragrance founder, Itika Oldwine-Grimble (pictured), worked with Firmenich to develop the brand's line of fragrances.

Meadow Bloom, an eau de parfum, is inspired by the natural beauty of the San Francisco Bay area where founder, Itika Oldwine-Grimble grew up. The fine fragrance features freesia, water and vanilla orchid and retails for $230 (100 ml.). 

The brand has also launched two 8 oz candles: Find Your Zen and Bridal Bouquet.

The notes have yet to be announced for the Find Your Zen candle, but it is described to help "light a path of liberation and freedom as you seek to find your own true purpose." 

Bridal Bouquet is described as a romantic garden party featuring the dewy tropical sweetness of gardenia, the love blossom of violet and lily of the valley.

Oldwine-Grimble began her career working on the Oprah Winfrey show after earning her master’s in social sciences from the University of Chicago. Later, she learned the art of floral design from celebrity florist, Eric Buterbaugh, and opened her own boutique, Oldvine Florals, in downtown Los Angeles in 2017. There, she currently specializes in gifting and floral installations for events and weddings.

The new line is available for preorder at oldvineflorals.com.

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