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Hayley Kiyoko Announces New Gender-Inclusive Fragrance

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  • Hayley Kiyoko with Hue Fragrance. Credit: Trevor Flores.
  • Hue by Hayley Kiyoko. Credit: Doan Ly.
  • Hue's packaging illustration. Credit: Liz Hirsch.

Singer and songwriter, Hayley Kiyoko, has announced her first fragrance: Hue, launching March 3, 2021 in partnership with Slate Brands.

Related: Tom Ford Launches Tubéreuse Nue Eau de Parfum

The gender-inclusive fragrance has sparkling top notes of blood orange, watermelon and freesia with a heart of blooming peony petals, lychee, rose and pink magnolia as well as undertones of cacao blanc merged with a trail of skin musk.

Kiyoko created the fragrance with the help of perfumer Constance Georges-Picot of Cosmo Fragrances in addition to development support by Bart Schmidt. The mission behind the artist's first fragrance was to embody acceptance and inclusivity. 

The packaging design features a portrait of Kiyoko illustrated by Liz Hirsch, which signifies the variety of hues amongst every individual.

The fragrance is vegan, cruelty-free, phthalate-free, and paraben-free and available for pre-order now.

“Like Hayley, we wanted the fragrance to be an expression of liberation, freedom, and self-empowerment. ‘Not easily defined, complicated, powerful and worthy’ were things Hayley reiterated numerous times,” explained Georges-Picot in a release.

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