It’s in the Air: ScentAir Launches Marketing Management Tool

Oct 17th, 2018

Ryan Daily

pf_scent_lead_101718

Ambient scent technology company ScentAir has launched its cloud synchronized scent marketing management platform, ScentConnect.

Designed to work in conjunction with its ScentAir ScentStream HVAC integrated delivery systems, this new platform will allow users to control multiple scent devices remotely. Users can also change the fragrance intensity and customize fragrance marketing strategies based on their needs.

Additionally, the company has announced that they will launch its ScentAir ScentDirect in-room delivery system for spaces up to 5,000 square feet and ScentAir ScentWave for spaces up to 2,000 square feet in 2019. ScentAir’s devices have been used in olfactory marketing for airplanes, hotels and casinos across the globe.

Each scent cartridge features a microchip and is controlled through the vehicle’s center stack touchscreen.

Lincoln Introduces Full In-cabin Digital Scent Collection for 2024 Lincoln Nautilus

Clients will receive a collection of three in-cabin scents, with the option to purchase four new scents.

Arlow boasts notes of bergamot, lime, geranium, vetiver, cedarwood and amber.

Custom Candle Brand Auden Lueur Debuts with 3 Scents

Custom candle brand Auden Lueur launches its debut collection in partnership with Slate Brands dedicated to transforming spaces through captivating scents.

Below 60° will offer a starter kit with one plug-in fragrance diffuser and three natural fragrance refills for $58.96.

Fragrance Diffuser Brand Below 60° Expands on Amazon

The brand is planning to expand its premium natural room fragrance options with additional scents this year.

Paraguay’s Green Gold – The Aromatic Power of Petitgrain Oil

Paraguay’s Green Gold – The Aromatic Power of Petitgrain Oil

Strong, versatile, and gorgeously aromatic, petitgrain tends to be a standout ingredient in any flavor or fragrance composition. The story behind its production and the vital impact it has on local farming communities within Paraguay is similarly incredible.

Pre-orders begin October 3, 2023 on nongenderspecific.com.

Non Gender Specific x Ohuprettythings Brooklyn Baby Candle Collab

Brooklyn Baby, which is a a scented candle housed in a handmade nude clay vessel featuring a minimal monochromatic design that is an ode to the influencer's life in the borough.

'Internal innovation has always been an important element of our business, allowing us to build brands that deliver solutions based on direct feedback from our clients, and Cerulean 6° is no different as it addresses an expressed desire for luxe essentials in the bath, body and home fragrance category,' said Julie Kelly, head of proprietary brands at Bluemercury.

Bluemercury Unveils Cerulean 6° Range of Bath, Body & Candles

Julie Kelly, head of proprietary brands at Bluemercury, said, "Cerulean 6° was developed for the client seeking exquisite experiential fragrance-led products at an approachable price point, and to make everyday moments feel more extraordinary."

Sized Right Graphic Element 2 Proposal 16 I9 72 Dpi

Scentys is Innovating in Home Fragrance with an Eye to Sustainability

Scentys has been innovating and pushing the boundaries of the fragrance diffusion market since 2004. Starting with the fragrance capsule technology it patented, the French firm propose new and innovative solutions made with new materials.

6 Trends and Innovations in Ambient Scent

Books, Italy, and summer scents are popular home fragrance themes while collaborations, sustainable candles, and air care innovations continue.

Car Scent Club is available for $9.95 per month.

Scentbird Launches Car Scent Club Subscription

The subscription launches with a wood freshener in a limited-edition scent made alongside Confessions of a Rebel, “Get a Room" fragrance.

Through the science of aromachology, functional fragrance makes you smell good and can unlock your subconscious, making you feel calmer, happier and less stressed.

Linking Scent and Well-being Through Functional Fragrance

Looking into the new generation of alluring mood-boosting scents steeped in wellness.

The Body Fragrances market was characterized by shoppers investing in luxurious scents, including reboots of classics which often meant an increased price point, cleaner formulas, celebrity-backed brands, and functional scents.

Key Drivers in Home and Body Fragrance Markets According to Kline

Home and body fragrance came together to generate upwards of $20 billion in retail sales last year.