Pura Launches Disney's Frozen 2 Inspired Fragrances

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This marks the first of many Pura fragrances in collaboration with Disney planned for this year.

Pura has launched two fragrances inspired by Disney’s Frozen 2.

Related: Miller Lite Releases Bar Inspired Candle

The first fragrance, Elsa Journeys to Ahtohallan, has notes of chilled sparkling lemon, blackberry nectar, citrus zest, frozen vanilla, creamy blonde woods and gentle iris. 

The second, Anna and Olaf in the Enchanted Forest, has notes of mossy woods, Tamarak trees, juniper berries and birch leaves.

These fragrances retail for $16 each or $80 for the set, inclusive of the Pura device and two fragrances. 

For the signature fragrance inspired by Queen Anna, perfumer Stephen Nilsen incorporated fragrance manufacturer Givaudan’s headspace technology called ScentTrek.

Pura vice president of fragrance, Mara Dumski, said, “It captures the scent of plants and flowers directly in nature in order to recreate an authentic aroma without harming the species. The Tamarack Larch Forest ScentTrek was paired with the scent of wild berries and freshly fallen leaves to capture all facets of the woodland.”

Pura co-founder, Richie Stapler, said, “Working with Disney is a dream come true for the Pura brand. Bringing some of Disney’s most beloved characters and stories to life through scent was a fun experience that we hope fans enjoy.”

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