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Flaming Crap Launches Money-Scented Candle

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All candle profits will be donated to COVID-19 relief charities.

Flaming Crap has launched a money-scented candle, titled Smells like Capitalism.

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The candle is said to have musky leather notes with hints of “Great British Sterling kept in an off-shore account.” It is made with vegan soy wax and recycled materials.

Flaming Crap co-founder, Oliver Burr, said, “Some luxury brands sell candles at a price tag of up to £1,000, with little explanation of how this astronomical figure is justified. All our products are handcrafted and unable to be mass-produced, meaning we include that one quality ingredient—passion. At Flaming Crap, we want to give back to our community and let the public realize quality comes from this passion, not always price tag and celebrity. Hopefully, with our latest release, we can raise money for some seriously worthy causes—and make a statement at the same time.”

The candle retails for £2,021 GBP (approximately $2,800 USD), and all profits from any candle sales by Flaming Crap will be donated to communities in the U.K. impacted by the COVID-19 pandemic, in conjunction with charities such as Shelter.

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