Research from the global trend forecasters at WGSN has shown that the changes fueled by COVID-19 have affected what people will prioritize, appreciate and value throughout 2021.
Related: Pinterest Top 2021 Trends
The following are the top 10 trends WGSN has predicted for 2021:
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Chicken-less Eggs: A new egg substitutes replicating the look, taste and versatility of real eggs but made from ingredients like mung beans, soya, and chickpeas are set to become one of the fastest-growing plant-based alternatives.
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A.I. Acqua: The tech-inspired Color of 2021 will resonate with consumers in a digital age and will be used across fashion, interiors and tech products.
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Genuinfluencers: WGSN imagines armies of peer-to-peer influencers combating "fake news" and misinformation.
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Jeck Masks: Driven by increased time spent chin-down on devices, solutions for the jaw/neck area will increasingly gain the attention of consumers and specialists alike, leading to products that deliver salon-grade results.
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Digisexuality: The pandemic has accelerated the normalization of forging romantic relationships and intimacy via technology.
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Mycelium: Mushrooms are already a key ingredient in beauty products, now mycelium, the vegetative part of a fungus consisting of a mass of branching, thread-like hyphae, is being transformed into leather alternatives in fashion, too.
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The Circular Runner: Zero-waste running gear, particularly running shoes, will drive activewear innovation.
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Molecular Sips: Science and technology are making beverages made not from grains, grapes or beans, but rather meticulously composed molecules.
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From CBD to CBN: The interest in cannabinoids continues with new compounds coming in 2021. Enter CBN, with stronger sedative qualities that make it particularly relevant during a time of being unable to sleep and filled with anxiety.
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Robot Pets: So-called "tech companions" can deliver social connection to isolated people, particularly amid the pandemic.
