Bell Launches New Line of Pepper Flavors

Bell Flavors and Fragrances has launched a new line of sweet to fiery-hot pepper flavors encompassing flavor profiles from around the world including Mexico, Peru, the Middle East and Jamaica. 

A few of the peppers highlighted in this line of flavors include the aji panca, which has the lowest level of heat on the Scoville Scale up to the bhut jolokia (ghost pepper) which is listed as the hottest pepper.

"With one in four people throughout the world eating chili peppers a day, Bell sees a growing captivation with the range of flavors and heat that chile peppers deliver," said Kelli Heinz, Bell’s director of marketing and industry affairs. "In the United States, we see many embracing exciting new varieties like the aji amarillo from Peru which has more fruity notes or the guajillo from Mexico that has more sweet and smoky notes.”