Better-For-You Treats

With so many reasons to enjoy desserts and sweets, it’s more important than ever for brands to elevate their offerings.
With so many reasons to enjoy desserts and sweets, it’s more important than ever for brands to elevate their offerings.

Today’s consumers are embracing better-for-you confections and the concept of mindful indulgence for emotional wellness. In fact, 6.7 million Instagram posts include the hashtag #treatyoselfa. People want every calorie to count, so taste is a high priority, but they also want sweets with high-quality and wellness-forward ingredients so they can feel better about what they eat. These functional aspirations are edging out the old model of low-calorie confections for permissible indulgence. And while consumers have a high bar for their better-for-you expectations, it is possible to deliver on this demand with the right balance of flavor and functionality.

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