The global frozen yogurt market is projected to grow from $1.69 billion in 2021 to $2.14 billion in 2028 at a CAGR of 3.5% in the forecast period, 2021-2028. Seasonal, themed and collaborated launches have been making their way to both the frozen food aisles and supplier storefronts. The latest is frozen yogurt chain 16 Handles announcing its collaboration with Broadway's Aladdin the Musical.
Aladdin's Three Berry Magical Wishes is a limited-edition flavor, which launches this month. The artisan frozen yogurt combines strawberries, blueberries, and blackberries for a flavorful fruit rush with a purple swirl. The new flavor will be available to 16 Handles local to New York's New Amsterdam Theater.
"We are thrilled to kick off our partnership with Aladdin the Musical and are looking forward to welcoming all Aladdin fans into our stores," said 16 Handles CEO Neil Hershman. "Aladdin's Three Berry Magical Wishes is the perfect flavor to celebrate the magic of Aladdin and satisfy any sweet tooth after the show."
The growing fro-yo destination previously collaborated with the Tony Award-winning musical Dear Evan Hansen for the launch of Blue Raspberry Sorbet in 2021.