Hershey Announces 2021 Spring Launches

Hershey's Spring 2021 product launches. Photo: Hershey.
Hershey's Spring 2021 product launches. Photo: Hershey.

Hershey has announced its 2021 Valentine's and Easter launches, including seasonal returns and new product releases. 

Related: Kit Kat's Reported Flavors for 2021

Hershey has announced the following new seasonal products, debuting this year:

  • Hershey's Kisses milk chocolate Meltaway Roses, contains a surprising velvety cream that bursts out of each Meltaway Rose. 

  • Reese's Mallow-Top Peanut Butter Cups, delivering extra marshmallow flavor on top of the peanut butter and chocolate cup.

  • Ice Breakers Strawberry Lemonade Duckling, a sugar-free gum with a sweet and sour twist.

Hershey is also releasing its classic products in new shapes and designs for this Spring:

  • Hershey's milk chocolate Bear

  • Reese's Peanut Butter Rose

  • Hershey's milk chocolate Pip Bunny

  • Hershey's milk chocolate Build-A-Bunny

This Valentine's there will also be classic candy boxes such as the Reese's Big Box O' Love, a box of 20 peanut butter cups, as well as the Hershey's Hugs & Kisses Heart Box, with Hershey Kisses in milk chocolate and white creme. 

Hershey has also announced products from Valentine's Days and Easters' past that are coming back, such as:

  • Hershey's Kisses Lava Cake

  • Kit Kat Raspberry Creme

  • Reese's Peanut Butter Hearts

  • Cadbury Creme Eggs

  • Reese's Pieces Shake N' Break

  • Reese's Peanut Butter Eggs 

  • Kit Kat Lemon Crisp 

All Valentine's Day and Easter Hershey products will be available in stores nationwide for a limited time only.

Michael Reese, senior brand manager, said, "This Easter, our star is the Reese's Mallow-Top Peanut Butter Cup. We've re-imagined the classic Reese's Cup by combining the top Easter flavors, milk chocolate, marshmallow and delicious Reese's peanut butter, all into one amazing cup. Yes, it's as good as it sounds."

Erin Crawford, brand manager, said, "Whether you are a hopeless romantic or a last-minute Cupid, these new offerings are the perfect treat to make Valentine's Day extra special. Our team took our classics, Kisses candies, Hershey's chocolates, Reese's Cups, and added new seasonal masterpieces that you'll want to stock up on for the entire year."

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