Lionel Hitchen has announced its annual campaign for 2024/2025 to highlight the company's chili heritage. The decision to feature the chili range in the upcoming campaign is motivated by the exponential growth of this complex ingredient in various applications in the food and beverage sector.
Lionel Hitchen's comprehensive chili range includes Ancho, Birds Eye, Guajillo, Habanero, and Jalapeno, designed to showcase the company's diverse selection.
"Our expertise lies in the fact that we possess an intrinsic knowledge of how to process and safely handle these products. Working with a supplier that understands the big picture when it comes to complex heat can help our customers create products with more balanced heat profiles", says John Lee, technical sales manager at Lionel Hitchen.
“The growing demand for a heat flavor profile is attributable to the expanding influence of social media, with Gen Z and Millennials actively seeking bolder flavors and new food experiences”, adds Fran Padgham, marketing manager at Lionel Hitchen.
For more information about Lionel Hitchen and its range of chili products, please visit https://lionelhitchen.com/chilli-range/.
