Truly Releases RTD Margarita-Inspired Flavors

The global ready-to-drink cocktail market size in 2020 was valued at $714.8 million.
The global ready-to-drink cocktail market size in 2020 was valued at $714.8 million.

A report by Grandview Research* states that the global ready-to-drink cocktail market size in 2020 was valued at $714.8 million. The market is forecast to grow at a CAGR of 12.0% between the period of 2021 to 2028.

Related: Report: Global Flavored Water Market to Reach $29.56 Billion by 2028

Given the rise in popularity of ready-to-drink cocktails, new canned margarita offerings are becoming more frequent.

Truly Hard Seltzer’s newest line, Margarita Style Hard Seltzers, includes four new flavors. Classic Lime, Strawberry Hibiscus, Watermelon Cucumber and Mango Chili.

Each flavor is made with real ingredients including lime juice concentrate, agave nectar and sea salt, and is 5.3% ABV, 110 calories, 1 g sugar and gluten-free.

*Ready To Drink Cocktails Market Size, Share & Trends Analysis Report By Type (Wine, Spirit, Malt-based), By Packaging (Cans, Bottles), By Distribution Channel, By Region, And Segment Forecasts, 2021 - 2028

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