G Fuel is celebrating Tetris brand's 37th birthday with the launch of G Fuel Tetris Blast.
Tetris Blast is a rainbow candy flavor in powdered form. It is part of a limited-edition collector's box, which includes one 40-serving tub and one 16 oz shaker cup.
It will also be available to buy as a standalone 40-serving tub (for customers worldwide) and in 4-packs and 12-packs of G Fuel Cans (for customers in the United States) online in late June 2021.
Maya Rogers, president and CEO of Tetris, said, "Tetris is thrilled to be working with G Fuel, one of the biggest names in energy drinks, to deliver the ultimate thirst quencher for game fans. We see G Fuel Tetris Blast as the perfect addition to our ever-growing lineup of lifestyle products, and what better day for its debut than World Tetris Day."
G Fuel founder and CEO, Cliff Morgan, said, "We're honored to team up with the iconic Tetris brand and for the first time in history, take fans from just playing Tetris to playing and tasting Tetris in the form of an energy drink. With Tetris Blast's bursting rainbow candy flavor and attention-grabbing packaging, Tetris fans around the world will love sipping on our newest flavor as they make order out of chaos."