Key Considerations for the Pet Market During Covid-19

Contact Author Eddie Bulliqi, independent journalist
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Nielsen documented that pet food e-commerce soared 77% year-on-year in March 2020, with pet products now the fifth-largest purchase category for Amazon Prime users.

At the end of 2019, the pet food industry was projected to make revenues of $128.4 billion by the end of 2022, with a CAGR of 4.5%, up from the $68 billion taken in 2016 and $98.3 billion in 2018a. The U.S. market is expected to make up almost 25% of that global perspective, with the European market not far behind.

Online Takeover

Arguably the most important shift in consumer behavior as a result of COVID-19 has been increased online shopping. Looking back, a 2017 American Pet Products Association survey conducted with 8,701 dog owners and 6,773 cat owners found that 50% of the former bought food online, while 48% of the latter did the sameb. In parallel, consultancy Tinuti reported an e-commerce growth rate in the pet food market of 53% year-on-year to 2019, compared to 0.7% for brick-and-mortarc.

For the full article, please check out Perfumer & Flavorist's November 2020 issue.


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