International Artistic Perfumery Event Esxence Returns This March in Milan

Jan 31st, 2024

The upcoming event's expo hall is set to host 360 brands from 30 different countries with new additions including Australia, Korea, the Netherlands and Estonia.

courtesy of Esxence

International artistic perfumery event, Esxence, is set to host its 14th edition in Milan, Italy, from March 6-9, 2024, at the Allianz MiCo.

Esxence's mission is to emphasize the authentic olfactory culture to industry experts and enthusiasts and provide a platform for networking, and sharing expertise while exploring the latest trends and innovations in the world of perfumery.

The upcoming event's expo hall is set to host 360 brands from 30 different countries with new additions including Australia, Korea, the Netherlands and Estonia.

“Esxence is the most important global meeting to celebrate the essence of high-quality olfactory culture. It serves as the stage for the debut of the most promising emerging brands and enhances the whole industry by shaping new trends. Our annual commitment is to curate an experience that offers visitors the best of the world's artistic perfumery. We strive to evolve, drawing on our established experience and exploring key industry trends through ongoing work on research", shared Maurizio Cavezzali, co-founder of Esxence and CEO of Equipe Exibit. "This year, our focus is to consolidate the international promotion of Esxence activities in key countries, a journey started in 2022 through a valuable collaboration with ITA - Italian Trade Agency”.

“Milan, which in recent years has become the reference capital of artistic perfumery worldwide, has become an important city for the national cosmetics and perfumery supply chain, as demonstrated by the presence of Milano Beauty Week, an initiative–whose next edition is scheduled from September 25-29, 2024–which Esxence is pleased to partner with. Moreover, the collaboration with COSMOPROF will further help us in the process of growth and development of Esxence, both nationally and internationally. For this reason, I would like to thank BOLOGNAFIERE and in particular COSMOPROF S.p.A. which, by allowing us to become part of the Group's companies, have empowered the globalization process by providing us with their incredible know-how," added Cavezzali.

“Since its first edition in 2009, some time has passed, marking our evolution into a distinctive international benchmark within the perfumery sector. We have successfully bestowed an identity upon an industry that has significantly contributed to the enhancement of quality perfumery consumption”, Silvio Levi, co-founder of Esxence stated.

“Esxence is a bridge between cultures, histories and creativity that, after the long-standing and consolidated collaboration with the American Art&Olfaction Awards, is now proud to host the minoritè Chinese Artistic Perfumery Awards. Many new companies and activities were created as a result of international connections and we are proud to have offered these opportunities. The extreme vibrancy of acquisitions by investors and multinational groups involving our exhibitors is a clear sign of how art perfumery is growing and expressing its potential. The number of applications and emerging brands is growing exponentially and we are pleased to notice more and more nations and cultures being represented.

“With the Essencional Study Centre, we diligently monitor the sector year-round, collaborating with Equipe to coordinate workshops that enrich our editions. These sessions involve analyses and comparisons, featuring opinion leaders and key figures from the industry who actively participate in shaping and influencing the future of this dynamic sector”. The identity of this ever-growing sector is constantly developing and Esxence is the ultimate stage to observe its evolution," Levi added.