The inaugural FiFi Dubai will take place November 30, 2010 at The Address Downtown Dubai. Award categories will be announced shortly. Contact the Fragrance Foundation Arabia for more information. The organization's mission includes the promotion of perfume's history, cultural importance, science and industry via seminars, symposiums and awards.
Meanwhile, Ajmal Perfumes has joined the organization. The company's deputy general manager, Abdulla Ajmal, has been nominated as the Foundation's vice president.
!['[W]hen a perfumer is given a brief, you're taking parts from different parts of your life and experiences, you're bringing such a personal POV to create an olfactive experience that can't be replicated by a computer that doesn't have those touchpoints,' says perfumer Nicole Mancini.](https://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/03/img-7063.PH7aX8fPat.jpg?auto=format%2Ccompress&fit=crop&h=191&q=70&w=340)
