The 2010 FiFi Awards will include appearances from Mary J. Blige, Saffron Burrows, 50 Cent, Randy Jackson, Kim Kardashian, Molly Sims and Sofia Vergara. Meanwhile, Michael Kors will receive the Fragrance Foundation's Hall of Fame Award. According to the foundation, the honor "is presented to an individual who has brought extraordinary ingenuity, creativity, dedication and inner resources to bear, not only to their company’s success but to the fragrance industry as a whole." In addition, Usher has been named Male Celebrity Fragrance of the Year. “Usher has introduced a hugely successful, sophisticated and gentlemanly wardrobe of fragrances to a new generation of consumers who love his music and his style,” said Rochelle Bloom, president of the Foundation.
!['[W]hen a perfumer is given a brief, you're taking parts from different parts of your life and experiences, you're bringing such a personal POV to create an olfactive experience that can't be replicated by a computer that doesn't have those touchpoints,' says perfumer Nicole Mancini.](https://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/03/img-7063.PH7aX8fPat.jpg?auto=format%2Ccompress&fit=crop&h=191&q=70&w=340)
