The Fashion Group International (FGI) & The Canadian Consulate General will conduct a panel discussion on how social media can be a powerful way to communicate with clients/customers and gain new ones. “Frontliner: You're LinkedIn, on Facebook and Tweeting...Now What? - Creating a Social Media Strategy with Measurable ROI” will be held February 10, 2010 from 6-8 pm at The Canadian Consulate General, 1251 Avenue of the Americas, New York.
Featuring AnneMarie Frank, director digital, e-commerce and strategic alliances, Mark; Frank O'Brien, founder, Conversation; and Chris Dessi, director of sales, Buddy Media, the discussion will help attendees learn how to maximize a brand's social media exposure by setting measureable return on investment (ROI) objectives as a key business consideration.
For more information on the event, email FGI or call 212-302-5511.


!['[W]hen a perfumer is given a brief, you're taking parts from different parts of your life and experiences, you're bringing such a personal POV to create an olfactive experience that can't be replicated by a computer that doesn't have those touchpoints,' says perfumer Nicole Mancini.](https://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/03/img-7063.PH7aX8fPat.jpg?auto=format%2Ccompress&fit=crop&h=191&q=70&w=340)






