A photo gallery and event coverage of the one-day seminar in Paris on "Fragrance in our Lives—A Choice Worth Making?," hosted by the International Fragrance Association (IFRA). The event focused on the science of olfaction, the value fragrances bring to consumer products, and the perfumer's point of view, featuring a range of experts.
Note from Paris: Fragrance in Our Lives—A Choice Worth Making
Oct 28th, 2010
!['[W]hen a perfumer is given a brief, you're taking parts from different parts of your life and experiences, you're bringing such a personal POV to create an olfactive experience that can't be replicated by a computer that doesn't have those touchpoints,' says perfumer Nicole Mancini.](https://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/03/img-7063.PH7aX8fPat.jpg?auto=format%2Ccompress&fit=crop&h=191&q=70&w=340)
