IFRA Forum 2017: Scents and Sensibility


There aren’t many events where you could listen to lectures containing detailed descriptions of human excretions; the importance of matching packaging font choice to the quality of the contents; an explanation on exactly how dogs can sniff out prostate cancer from urine; and learn why some people are simply irresistible to mosquitoes - all in one day. At this year’s International Fragrance Association (IFRA) forum, which took place on October 12, 2017 at the Royal Society of London, this was just a fraction of what we heard.

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