British Society of Flavourists: Webinar with Sebastian Johansson - Designing Dynamic Flavour Experiences Across the Portion

This presentation explores how flavor experiences evolve across multiple bites or sips, arguing that complex flavors may need time to develop before consumers appreciate them. Sebastian Johansson examines how contrast, neutrality and complexity can be deliberately structured throughout consumption to create more engaging, satisfying food and beverage experiences. Drawing on his sensory research and 2026 published framework, he will discuss implications for product development and sensory evaluation beyond first impressions.