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Woman holding Influxious fragrance bottle wearing gold bracelets and neutral draped clothing

A New Era for Black-Owned Fragrance

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LGBTQ Indie Perfumers Talk Scents, Muses and Identity

Three creators discuss gendered scent, creativity and how their identities influence their perfume practice.

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Rethinking Fragrance

From consumer discovery to product formats and unusual notes, perfumery is evolving faster than ever.

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Forward Thinking: Fragrance Frenzy

Vying for consumers, fine fragrance market activity is being driven by genderless fragrance directions, fragrance books, attention grabbing packaging, store experiences, sampling and technology.

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ScentFest SF Makes a Big First Impression

More than 4,000 fragrance lovers, 100+ niche brands and a who’s who of perfumery converged in San Francisco for the inaugural ScentFest SF, signaling the growing appetite—and cultural momentum—behind independent and niche fragrance.

Matilda by Rosie Jane perfume bottle surrounded by fresh passion fruit halves, lime fruits, and white flowers on a blue background

by/rosie jane Counter-Programs the Gourmand Boom: Inside the Making of Matilda

The passionfruit-forward composition deliberately pivots away from the category’s current vanilla saturation.

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The GCC’s Beauty Boom Is Going Global

"The UAE is now among the world's top 10 perfume exporters, with exports up nearly seven fold in a decade on UN trade data..."

From calming scents to invigorating fragrance notes, mood- and emotion-forward design is winning over beauty's youngest shoppers.

Fragrance’s Moody Moment

Gen Z and Generation Alpha view scent through an emotional well-being lens; here’s what that means for the category.

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Beyond the Algorithm: Perfumer Nicole Mancini on the Human Edge in Modern Perfumery

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Forward Thinking: Generation M – A Halal Lifestyle

With the growing population of Muslim millennials, halal food, beverage and beauty are emerging and have considerable potential for F&F suppliers and consumer goods manufacturers.

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Perfume Goes Genderless: The Rise of the Third Option

Through its modern style, inclusive nature and fresh take on scent, unisex fragrances are breaking fragrance traditions and creating new opportunities.

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The Juice: Neil Morris

“The hippies used to wear patchouli, sandalwood and ambergris,” says Neil, “but I would take those and blend them all together in a certain way—and people would say ‘Hey man, would you make me some of that oil?’ And that’s how I became known as the oil guy. It just sort of happened.”

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The Juice: Journey to the Heart of Perfumery

Through hard work and some serendipity, Stéphanie Bakouche extended her fragrance career across a wide range of positions, from trainer to evaluator and finally, perfumer. Her journey was the perfect primer for the significant next step of starting her own perfumery consulting business, Sensaba.

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Christophe Laudamiel: Perfumer of the Future

Christophe Laudamiel has spent his career eagerly embracing what he sees as the future of fragrance, and in some ways he already lives there.