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Section: Fragrance > Trends

Fragrance and Product Functionality

Product development is a horizontal Iinkage between a series of formulation events and consumer reactions. Creativity amounts to a novel association between seemingly unrelated facts. Creative perfumery then becomes the act of providing a fragrance to serve as a logical connection between a concept and a product formula. The concept is eventually translated into advertising and package copy when the product is actually marketed.

Fragrances & Moods: New Perspectives

Today we will look at two aspects of the impact of fragrance. The first concerns the effect of perfume in the social context. The second is more individual, covering perfumes and mood, stress level, and relaxation responses.

Fragrancing the Functional Product

The need for the perfumers to know the clients, that is,, the nature of the target consumer, cannot be overemphasized. Like the good new product developer, the perfumer must understand the target consumers, understand their likes and dislikes, live the product experience along with them, and, most important empathize with their needs and expectations.

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Blocki: The American Perfumer

How the revival of an American perfumery brand pays homage to the past in order to progress to the future.

IFEAT 2013 Photos & Highlights

Sustainability, green chemistry, biotech, mint, citrus, China’s F&F industry and more.

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Firmenich Expands Global Sensory Panels

After successful pilots in Mexico and the United Kingdom including 20 visually impaired panelists, Firmenich will expand its inclusive panels across Geneva, Mumbai and Singapore in 2017.

2007 Industry Rankings & 2007 Pathfinders

Welcome to P&F magazine’s 2007 ranking of top F&F companies. This year, due to a couple of major acquisitions, we bring you two lists. The first is based on 2006 sales.

Perfumery Techniques in Evolution—II

The relation between the great aromatics and the new creations still continues; it is precisely the understanding of these aromatics which gives us a glimpse of what is going to take place in this decade of the eighties.

Tomorrow—perfumes or just odors?

This is an attempt to clarify the ideal art of perfumery for which I and a number of my perfumer friends strive. We are perfumers who know very well that we must apply ourselves to the needs of business but who have not given up our art, believing that it is still possible to follow passionately our marvelous craft--a craft that is the source of so many artistic emotions and so many disillusions, like steppingstone along the path to creation.

Past trips and future excapes

This is a fascinating moment in time--when we are all busily assessing the past and attempting to crystal gaze into the future. When the American Society of Perfumers held its first symposium in 1954, it is rather fascinating to note that according to every record I could find, not one fragrance was introduced on the American market. In 1979, 30 women's fragrances and 20 new men's scents debuted.

Packaged Goods Trends for 2010

Meat flavored products, wearable skin care, non-alcoholic relaxation shots and more.

Sensient Retires All Public Bonds

Company has "no significant financing needs for the next few years."

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WPC Registration Opens, Presentations Revealed

The World Perfumery Congress (WPC) has announced that registration is open for its 2018 event, which will take place June 5-7, 2018 in Nice, France.

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What’s on Tap at Perfumarie?

Open seven days a week, the chic fragrance studio offers a unique educational opportunity for both customers and brands, while shaking up the traditional distribution model.

Celebrating Perfumery and Indie Brands

Highlights from the Elements Showcase, New York

First Person: West Meets East

As Chinese companies begin their evolution into multinationals, Western professionals share their experiences

China’s Perfumery Industry: Current Status

“To boost production and export of essential oils and aromatic chemicals, China must adjust its pricing policy to give farmers enough incentive to grow plants that produce these products,” Liu Shuquan said. “And, Chinese foreign trade workers should be more aggressive in marketing them. ”

Fragrancing Products at Johnson Wax

Question number one, where do our product ideas come from? Second, what is S. C, Johnson’s new product philosophy, particularly with regard to fragrance? What are the logistics? Procedurally, how do we go about fragrancing products? What happens to perfume submissions after they arrive in-house? I would like to provide you with the answers to these questions. I will not, however, spend much time on specific product evaluation techniques.

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