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Section: Fragrance > Trends

The emerging fragrance consumer

As a perfumer once told me, the success of a fragrance is cerebral, not nasal. This is another way of saying it is a message for the brain to appreciate--and this is where Vogue comes into its own.

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The Global Fragrance Market

Compared to beauty and personal care, fragrances experienced a renaissance in mature markets in the face of a fresh consumer desire to differentiate, while simultaneously gaining new adopters in rapidly advancing emerging nations.

2009 Flavor & Fragrance Leaderboard

In a year of unprecedented financial upheaval, P&F magazine ranks and profiles the top-tier industry players and presents first-person insights into their resilience amidst challenges and opportunities.

Il. Bloomingdales Men’s Fragrance

Soon the selling floor, I found that men want to know about new products; they want to feel good about themselves. They want to be helped proped y to have that sharper image.

Trends in Deodorant Fragrances

Mintel Global New Products Database (GNPD) looks at recently launched products to identify the most popular fragrance trends in deodorants

Trends in Women's Fragrances

Mintel highlights the top trends in women's fragrances (florals, fruits and botanicals)

Fragrances & Moods: New Perspectives

Today we will look at two aspects of the impact of fragrance. The first concerns the effect of perfume in the social context. The second is more individual, covering perfumes and mood, stress level, and relaxation responses.

Fragrance Market in Japan

In this paper, I will explore the reasons that have prevented the Japanese fine fragrance market from expanding. Also, I will consider the relationship between consumer lifestyle and fragrance as well as the Japanese preference of fragrance.

The Fragrance-Fashion Connection

In a second installment of a series from Euromonitor International, analysts Nicole Tyrimou and Ashme Kunde make the connections on how fashion influences fragrance, and vice versa.

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Forward Thinking: Fragrance Frenzy

Vying for consumers, fine fragrance market activity is being driven by genderless fragrance directions, fragrance books, attention grabbing packaging, store experiences, sampling and technology.

Fragrance and Product Functionality

Product development is a horizontal Iinkage between a series of formulation events and consumer reactions. Creativity amounts to a novel association between seemingly unrelated facts. Creative perfumery then becomes the act of providing a fragrance to serve as a logical connection between a concept and a product formula. The concept is eventually translated into advertising and package copy when the product is actually marketed.

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Forward Thinking: Fierce Fragrances

Fine fragrance activity is being driven by new entrants, fashion designers, pop culture icons and entertainers and wearable scents. Novel packaging, fragrance focused retailers and interactive scent experiences continue to attract consumers.

Ingredients of Fragrance Innovation

Rose, ingredient evolution and niche formulations: highlights from the Elements Showcase

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Fragrance Issues: Defining “Natural”

As the first personal care products bearing the Natural Products Association’s seal hit store shelves, an assessment of “natural” fragrances in personal care

Enhancing an Environment With Fragrance

Think of fragrancing possibilities to reinforce the predicted trends of the ’90s quiet and privacy. The ‘90s will go where our dreamers and entrepreneurial thinkers take us, Pay attention to small innovative company requests. These are idea people.

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Brazilian Fragrance Blooms in Color

Florals and fragrance took over Brazil's Iguatemi Sao Paulo Mall during Renata Ashcar's "Aromatique–Alchemy of the Senses" exhibit, highlighting the country's historical and cultural fragrance ties with a sensory display.

Bell Flavors & Fragrances Goes Tropical

Exotic fruits play heavily in flavors; fragrances incorporate tropical florals

Synesthesia is a neuropsychological trait in which the stimulation of one sense causes the automatic experience of another.

Decoding the Synesthesia Fragrance Boom

How perfumers and brands are telling multi-dimensional stories of emerging scents.

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