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Section: Fragrance > Trends

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Future of Fragrance and Its Growth With Hannah Symons

At the World Perfumery Congress 2018, the fragrance industry will take a look forward with Hannah Symons' keynote presentation, “The Future of Fragrance & Growth Opportunities.”

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Givaudan Lets You Rise and Shine to Digital Scents

Wake up and smell the coffee, chocolate, peppermint and paradise with Givaudan's latest investment, the Sensorwake alarm clock.

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Editor's Note: A Single Ingredient Can Tell Many Stories

One of the strengths of the F&F industry is its ability to connect people through storytelling. Each ingredient, flavor and fragrance tells a unique story through our sense of smell and taste.

The NPD Group predicts Valentine's Day 2020 sales will follow on the growth momentum the holiday observed in 2018 and 2018.

NPD Group Anticipates Valentine's Day Growth in Fragrance Sales

The NPD Group predicts Valentine's Day 2020 sales will follow on the growth momentum the holiday observed in 2018 and 2019.

How to prosper in a world of corporate giants

Privately owned business opposed to corporate giants has its own characteristics, its own obligation, its own rules that create its specific image in the public's mind. It also requires a very strong personal involvement form its management and above all from its leader, who must constantly be available to represent the company, the product, and more than everything else a personal philosophy of what business means: not only money but enthusiasm, careful attention, and self-commitment.

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Spritzing to Success: Annette Green’s 40-Year Fragrance Journey

“Annette was at the forefront of developing a framework for the industry,” said Rose Marie Bravo, former chief executive of Burberry.

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[Video] Call it a Comeback: The Future of Fragrance

"What we have to do is understand in this image-driven society, how fragrance fits into an image profile, who we want to be, and how we identify ourselves."

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What Scent Trends are Millennials Looking for in 2017?

The results are based on 2 million fragrance search inquiries and may give insights into shopping habits of millennials.

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Belle Aire Creations Promotes Stacey David to VP of Sales

Stacey David will now be leading and expanding a senior sales executive team for Belle Aire Creations as vice president of sales, using her strategic initiatives to help grow the company.

Natural Personal Care: Marching Forward in a Period of Uncertainty

Exploring the challenges facing natural brands and their suppliers as consumers tighten their belts.

Perfumer POV: An Opportunity to Reinvent the Fragrance Creation Process

Perfumers will have to collaborate and work hand in hand with R&D to innovate and find new notes to replace the restricted and/or banned ones; otherwise they may be forced to try to compose new melodies on a piano missing half the keys.

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World Perfumery Congress 2018 Preview: A Sense of What’s Next

A preview of the event’s program and speakers, featuring a new master perfumer workshop, fragrance art installation, expo hall additions and more.

Survey: Support for Fair Trade on Rise; Affects Shopping Decisions

A global survey indicates a rise in the support for fair trade—with almost three quarters of shoppers believing that the companies should actively support community development in developing countries.

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Air Care: How Scent & Strategy Combine to Expand Category Growth

Looking ahead for 2020 and beyond, expect to see fragrance fueling the air care category in four essential areas: malodor control, wellness positioning, limited editions, and vehicle care.

Search trends in the United States for unisex perfume 43.5% since last year, per Spate.

Spate: U.S. Consumer Trends in Perfume, Hair and Skin Care

Unisex perfume search trends grew 43.5% since last year and bubble braids grew 65.7%, per Spate.

The report cited several restraints for the market, including high cost of raw materials and lack of low-tier manufacturing.

Fine Fragrance Application Market to Reach $8.9 Billion by 2027

The report cited several restraints for the market, including high cost of raw materials and lack of low-tier manufacturing.

Photo provided by PRNewsfoto/U.S. Postal Service

Snail Mail Gets A Whiff of Summer With Stamp Collection

The U.S. Postal Service is celebrating the summer with its first scratch-and-sniff stamp collection, which features illustrations and scents on frozen treats.

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Preparing for the Future of Fragrance at World Perfumery Congress

During the “Fragrance Panel: Future-Proofing the Industry” at the World Perfumery Congress, industry executives from top fragrance companies will be discussing the future of the fragrance industry and where it might be heading.

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