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Section: Fragrance > Trends

@kkwfragrance / via Instagram

KKW Fragrance Is All Hearts With Latest Launch

Following the launch of her fragrance brand, KKW Fragrance, Kim Kardashian West announces the release of her Kimoji Hearts series, inspired by Valentine’s Day.

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Scent of Childhood: Hasbro Trademarks Play-Doh Fragrance

Hasbro has trademarked the scent of its iconic Play-Doh brand, which the company describes as having a sweet, slightly musky and vanilla-like fragrance.

5 Experts on Top Flavor and Fragrance Challenges

P&Fnow talks to some top flavor and fragrance companies about the effects of regulations, material costs and consolidation

Fragrance #6 on Shoppers' Holiday Lists, Study Reveals

An NPD Group study shows fragrance is the #6 item on consumers' shopping lists; 14% of consumers plan to buy fragrance; 17% purchased fragrance as a holiday gift.

Seven Scent Predicts 2013/14 Autumn-Winter Fragrance Trends

Tea and wood accords, leathers, spices, amber and red berries

Past Fragrance Successes— What Does the Future Hold?

What is a successful fragrance? Fragrance is part of the entertainment industry. Past successful fragrances have captured the imagination of the public just like popular songs and popular movies, What will capture the public’s fancy in the future? Perhaps seeing what worked in different eras of the past will give a hint of what will work in the future.

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Technology Decisions Challenging the Flavor and Fragrance Industry

If there is one thing that successful technology companies have in common it is marketing and public relations. One can hardly read a business-oriented magazine today without seeing either a technology advertisement or self promoting article. But how is a layman to separate fact from fiction?

Design and Creation of a Successful Major Fragrance

This discussion of the design and creation of successful major fragrances will deal with tbe subject from the standpoint of fragrance planning and evaluation by a major marketer. I see this as a creative process, not as a science, but as an art--an artistic process which should have as its end not only a work of beauty, but a fine product which will make a major contribution to the profit picture of its marketer.

Like many categories, fine fragrance was impacted by COVID-19.

Forward Thinking: Fine Fragrance Trends Driving the Industry

Highlighting four current trends guiding fine fragrance innovation.

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S.Oliver Launches His and Her Black Label Fragrances

The lifestyle and fashion brand launched a floral and fruity women's fragrance and a fresh and woody men’s fragrance.

Photo provided by PRNewsfoto/Luxe Brands

In the Clouds With Ariana Grande’s Latest Fragrance

The fragrance features top notes of lavender blossom, juicy pear and bergamot; heart notes of crème de coconut, praline and vanilla orchid; and a base of musks and creamy woods.

Gen Z are three times more likely to buy a fragrance linked to the emotional attributes as described in TikTok video content.

Spate: TikTok Driving Fragrance Purchases in US

Perfume-related content on TikTok has increased +449% from 2019 to 2020.

the 2020 Mind Nose + Matter program translates socio-cultural trends into five new fragrance creation platforms: Reunion, Innocence, Order, Danger and Revelation.

Firmenich Identifies 5 Fragrance Trends to Improve Wellbeing

the 2020 Mind Nose + Matter program translates socio-cultural trends into five new fragrance creation platforms: Reunion, Innocence, Order, Danger and Revelation.

What influence do new fragrance materials have in perfumery?

Presentation to the British Society of Perfumers on January 20, 1977. Perfumery is certainly an ISM (defined as any distinctive doctrine or practice) and I = innovation S = success M = motivation. AN of these are ours by creative thought and NFMs to make the perfume that “stands out from the crowd.”

Recent reporting predicts the global perfume market will reach $43.2 billion in 2028, growing at a 5.0% CAGR.

Forward Thinking: Three Fine Fragrance Trends on the Radar

Mood-boosting aromas, better-for-you and better-for-the planet fragrances and celebrity scents drive 2022 fine fragrance trends.

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Fragrance Foundation France Announce Winners of 2018 FIFI Awards

During a reception on April 11, 2018, in Paris, France, the Fragrance Foundation France announced the winners of the 2018 FIFI Awards.

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Mark Your Calendars, March 21 is National Fragrance Day

In response to the digitization of fragrance, Levy announced that the association will launch its trademarked National Fragrance Day on March 21.

Report: Consumer Spend Cutback Hurts France's Fragrance Market Growth

France’s Fragrance market, the second most important sector in the country’s health and beauty industry, will witness slower growth as French consumers reduce their spending in an effort to save more, Canadean says.

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