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Section: Fragrance > Trends

Science, Sex, and Fragrance

The fact remains that odors and fragrances can provoke both positive and negative responses. You in your role as purveyors of fragrance can build in many positive responses to a particular product.

Everyone’s a Critic

Are fragrance critics and bloggers good for the industry?

Breakthrough Creativity and Psychographics

This fragrance psychographic “overlay” to VALS is one new breakthrough area we are pioneering. We avoid the unworkable ideas or logic-deductions, the two polarities of mediocrity in the marketing and advertising of products. We use the fragrance psychographics as an invaluable creative tool toward focusing our breakthrough problem-solving in a constructive way.

Fragrance and Product Functionality

Product development is a horizontal Iinkage between a series of formulation events and consumer reactions. Creativity amounts to a novel association between seemingly unrelated facts. Creative perfumery then becomes the act of providing a fragrance to serve as a logical connection between a concept and a product formula. The concept is eventually translated into advertising and package copy when the product is actually marketed.

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Aromatherapy—The Sensual Science

Aromatherapy brings all the wonder of nature to bear on some of mankind’s most pressing problems and makes that process an exquisite pleasure to boot, I intend to devote the rest of my life to making the promise of aromatherapy a reality to as many people as possible.

Essential Oils for Aromatherapy

The aromatherapy boom has created a strong market for the sale of essential oils, though the industry’s ingredient needs may vary from those of conventional fragrance and cosmetic manufacturers.

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Recap: drom At Cosmoprof

Scents inspired by experience.

Symrise Achieves USDA Organic Certification

Move boosts sustainable fragrance strategy.

Arylessence Releases 2009 TrendWatch

Report aims to define fragrance trends through lifestyle trends analysis and provide ideas for the evolution of fragrance themes for 2009.

Eurofragrance Announces New General Manager

Eurofragrance announced Juan Fransisco Mediavilla as its new general manager for the Mexico, Central America and Caribbean markets.

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Forward Thinking: A Sustainable Future

Recycled plastic technologies and programs, eco-friendly fashion, environmentally conscious laundry products, sustainably sourced ingredients and byproducts created from waste are just a few of the many current sustainable initiatives.

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Patent Pick: Synthetic Musk Aroma

Patent Picks are chosen by the editors from publicly available sources. Today's invention describes a synthetic material to create a musk-like aroma.

Fragrance Market Results and Outlook

Fragrance market contraction to continue multi-year, growth in celebrity scents, uncertainty in naturals/organics

Confidence of Affluent Consumers Dips

The LCI, Unity Marketing's measure of affluent consumer confidence, dropped to 46.4 points in October 2014; firm predicts "a bleak Christmas shopping seasoning season."

Celebrating Scent: the ASP Symposium

The biannual event focused on challenges facing perfumery and the great creative talents behind the industry.

Past trips and future excapes

This is a fascinating moment in time--when we are all busily assessing the past and attempting to crystal gaze into the future. When the American Society of Perfumers held its first symposium in 1954, it is rather fascinating to note that according to every record I could find, not one fragrance was introduced on the American market. In 1979, 30 women's fragrances and 20 new men's scents debuted.

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Forward Thinking: In the Air

Besides expected new seasonal air care fragrance directions and a home décor influence, marketplace activity is being driven by a renewed interest in aromatherapy and naturals, kitsch naming conventions and designer collaborations, as this comprehensive look at the air care marketplace reveals.

Sensient Retires All Public Bonds

Company has "no significant financing needs for the next few years."

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