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Section: Fragrance > Personal Care/Beauty

Jerome Epinette, perfumer at Sol de Janeiro, said, 'This fragrance captures the emotion of winding down after a perfect beach day. Evocative notes are elevated with exquisite florals, while juicy plum brings a bold, creamy touch.'

Sol de Janeiro Launches Cheirosa 59 Perfume Mist

The fragrance features uplifting notes of vanilla orchid, sugared violet and sheer sandalwood.

They are available online at softndri.com and on Amazon.

Soft & Dri Launches Deodorants With Mood-Inspired Fragrances

The scents Blissful Freesia and Zen Cucumber are now available.

The innovation provides a sustainable, high-performance delivery system that addresses growing consumer demands for eco-friendly solutions.

Spray-Tek Secures Patent for Biodegradable Microencapsulation Technology

The patented process modifies natural biopolymers to create durable core/shell microcapsules with low permeability for higher biodegradability.

PAPATUI Men’s Care Introduces Full Body Deodorant Spray

The full body deodorant is formulated without aluminum, parabens or phthalates and is available in three of the brand’s scents.

Bella Hadid's Ôrəbella Signals the Skinification & Moodification of Perfume

Ôrəbella users simply shake the bottles prior to application to "activate" the scents, which comprise the brand's Ôrəlixir base, a mixture of hydrating snow mushroom and a blend of moisturizing camellia, almond, olive, jojoba and shea.

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A revolution in fragrance: Lemon Myrtle – the new citrus

Lemon Myrtle - With a sophisticated aroma and naturally occurring citral, this versatile ingredient offers benefits from antimicrobial to mood enhancement. Read about this fresh, sustainable 'new citrus' capturing hearts worldwide!

Jamie Wilson, beauty editor at Marie Claire, said, 'Younger generations exploring the fragrance world for the first time have played a huge role in growing the category, fueling an increase in viral moments on platforms like #PerfumeTok.'

Marie Claire Releases 10 Biggest Fragrance Trends for 2025

The ten trends reflect the influence of younger consumers on the industry.

Study of Fragrance Materials on Controlling Head-Odor Formation

Although there are various reports on bad breath, axillary odor and foot odor1,2, research into head odor is sparse. Therefore, we have performed the following studies aiming to develop fragrant hair cosmetics that control head odor by inhibiting the formation of head-odor-causing materials

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P&G Invests Big, Market Opens For Beauty and Fragrance

Procter & Gamble announced their investment in Argentina, ushering in more liberal trade and regulations.

Visitors were invited to sample the fragrance collections while listening to curated music collections.

Eurofragance Brings Multi-Sensory Experience to in-cosmetics Asia

The Scentphony combined the expertise of the company's perfumers and a music composer.

All of the products in method’s portfolio are dermatologist tested, cruelty-free and made without sulfates, paragons or phthalates.

method Expands Personal Care Line, Launches at Ulta Beauty

The launch includes six new body mists and two experimental body washes.

Joseph Abboud's fragrance collection will debut with four eau de parfums in select department stores, e-commerce and specialty retailers nationwide.

Joseph Abboud Brand to Launch Men's Fragrance & Grooming Collections

Joseph Abboud's fragrance collection will debut with four eau de parfums in select department stores, e-commerce and specialty retailers nationwide.

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Deodorant at Your Door: Myro Releases Subscription-Based Line

Naturally formulated, the line of deodorants will feature five gender-inclusive scents, including an orange, juniper and sunflower.

The Beach Coco Power Mist is formulated with pineapple, coconut water, vanilla and top notes of sweet orange and grapefruit.

Touchland Launches Beach Coco Power Mist Scented Hand Sanitizer

The Beach Coco Power Mist is formulated with pineapple, coconut water, vanilla and top notes of sweet orange and grapefruit.

My First Perfumed Water is described as a delicate scent-formulated juice that combines notes of orange and freesia enveloped in a powdery floral heart to delicately scent baby’s skin.

Biolane Expert Launches My First Perfumed Water for Infants

My First Perfumed Water is described as a delicate scent-formulated juice that combines notes of orange and freesia enveloped in a powdery floral heart to delicately scent baby’s skin.

Keva is a fragrance and flavor manufacturer based in India.

Fragrance Creators Association Adds Keva USA to its Membership

Kedar Vaze, chief executive officer of Keva, said, “Joining FCA enables us to strengthen our engagement with industry peers and amplify our leadership in sustainability initiatives.”

According to NielsenIQ, Gen Alpha is driving online fragrance searches, with 'for children' queries up 40% year-over-year.

Fragrance Has Immense Momentum Going into 2025: New Data

Taken together, NielsenIQ notes 2024 trended "above historical sales levels."

The increased consumer demand for distinctive and long-lasting fragrances is one of the key factors driving the market for perfume ingredient chemicals.

Personal Care Sector Driving Perfume Ingredient Chemicals Market Growth

ChemView Consulting outlines market growth drivers and regional insights.

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