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Section: Fragrance > Personal Care/Beauty
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Patent Pick: Extending Fragrance Noticeability
Patent picks are chosen by the editors from publicly available sources. Today's highlight, from P&G, describes a method to improve the duration of fragrance, to extend its noticeability.
Dec 18th, 2015
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Patent Pick: Cyclopentanols for Fragrance
Patent Picks are chosen by the editors from publicly available sources. Today's technology relates to cyclopentanols to enhance fragrance in perfume, cologne, fabric care and other applications.
Sep 18th, 2015
Fragrance Trends in Hair Care
The key impact of scent
Dec 31st, 2008
The fragrance comes in a 50 ml bottle or an 8 ml rollerball.
Relevant Debuts 13 Stems Fragrance
The fragrance features rosy-violet-citrus top notes of freesia and the sharp crisp contrast of herbal green peppercorn.
Mar 21st, 2023
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Jojoba Oil Prolongs Fragrance Release
Jojoba Desert has fixated on fragrance in its latest study, which demonstrates the efficacy of jojoba oil to control and stabilize odor release.
Feb 25th, 2020
The fragrances contain plant-based probiotics, odor-eliminating zinc technology and 72-hour lasting technology.
Lynx Launches Epic Fresh Fragrance Line
The fragrances contain plant-based probiotics, odor-eliminating zinc technology and 72-hour lasting technology.
Feb 24th, 2022
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Bath & Body Works Announces Gingham Fragrance
Created by Firmenich master perfumer Honorine Blanc, the floral, citrus fragrance will be available in a range of formats.
Mar 15th, 2019
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Formulating with Natural and Organic Fragrances
The explosive growth in natural and organic personal care products during the last few years reflects a changing society and a concern about what people put into their bodies. There isn't a day that goes by where one doesn't see some reference to the word "natural" or "organic," either in the form of an ad, article or consumer study for food and personal care products.
Sep 23rd, 2011
Unilever and Fragrance: Emotion and Function
Marcella Bartoletti on scenting personal, home and oral care brands for a changing world.
Mar 15th, 2010
WPC PREVIEW: Resetting the Fragrance Business
The financial crisis has exacerbated preexisting issues in the fragrance industry, presenting new opportunities for accessible innovation, clarity and simplicity.
Mar 15th, 2010
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Scensing Cleanliness: Fragrance for Better Living
In celebration of its 90th anniversary, ACI is promoting cleanliness and freshness with not only clean fragrances, but also clean products. Board members share their insights on customers who help their industry grow.
Apr 11th, 2016
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Patent Pick: Not So Fast, Fragrance
Dear fragrance, What's the big rush? You're quick to drift into the ether, leaving barely a trace of you behind. We'd love for you to stick around, as this patent from Firmenich suggests you could. Consider this traditional cosmetic emollient.
Apr 5th, 2016
Natural Desires in Hair Care Fragrances
New hairstyling products boast herbal and fruit-inspired scents to connect with consumers
Dec 31st, 2008
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Consumer Misconceptions of Fragrance-free Products
A recent report from Johnson and Johnson Consumer Inc. and Natural Marketing Institute shows that many consumers don’t actually know what products are fragrance-free.
Jul 20th, 2018
The fragrance features a velvety blend of rich berries and sparkling fruit and a delicate floralcy of vanilla orchid and blush ambrette.
Ariana Grande Launches Cloud Pink Fragrance
Cloud Pink is a sensual blend of ambery woods, magenta moss and a touch of sweetened praline.
Aug 10th, 2023
ChériScentz was developed to meet consumer demands for scents that reflect authenticity, inclusivity and emotional connection.
Givaudan Introduces ChériScentz Fragrance Technology
ChériScentz will join the company’s existing line of neuroscience technology innovations.
May 27th, 2025
Phlur is a leading brand on TikTok, as shown in recent Spate data highlighting the brand's power in driving interest in gourmand notes.
TSG Consumer Acquires Fragrance Disruptor Phlur
Chriselle Lim will continue as creative director and retain a stake in the company.
Jul 22nd, 2025
Photo provided by Her Universe
Her Universe Launches Avengers Fragrance and Cosmetics
Smell like a superhero. Her Universe has released Infinity, a fragrance and line of cosmetics inspired by the Avengers: Infinity War movie.
Apr 18th, 2018
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