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OnScent Launches Generative AI Platform for Fragrance Trend Forecasting
“With ScentRadar, it’s like conducting global, real-time focus groups 24/7,” said chief executive officer Achim Daub.
Oct 28th, 2025
Airzai CEO, Airzai Muneeb Mushtaq, testing Firmenich fragrances made for Airzai Aroma.
Firmenich Announces Partnership with AI Startup Airzai
The partnership's mission is to co-create emotional scents to reinvent fragrance design through augmented creation.
Nov 11th, 2022
Screenshot 2025 04 02 At 12 57 57 Pm
Top 5 Fragrance Headlines of March 2025
Check out our most popular fragrance articles from the past month.
Apr 2nd, 2025
Rafael Trujillo, R&D vice president, Victor Mills Society and master perfumer at P&G and a paper co-author shared, “Scent and fragrance play a huge role in consumer purchasing behaviors. Perhaps, if we can learn more about what people prefer, and why they prefer those elements, we can create even better experiences and products that deliver superior performance.”
5 Top Fragrance Headlines of August 2024
Here are the top 5 headlines spanning from home care trends, perfumer insights and World Perfumery Congress 2024 expo hall highlights.
Aug 27th, 2024
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CPL Aromas Charts Its Own Path as Fragrance Enters a New Era of Innovation and Independence
CPL’s strategy is built around targeted geographic growth, proprietary capabilities and a differentiated approach to perfumery.
Jun 1st, 2026
Modern laboratory with fragrance bottles on display shelves and researchers in background
Fragrance Leaders & Newsmakers 2026: The Great Reset—Leadership Shifts and the 4 Forces Driving the Industry’s Future
Insights from major fragrance houses and upstarts  reveal a future defined by the complex, yet integrated, dynamics of human creativity, scientific precision and hyper-local market relevance.
Jun 1st, 2026
The three-day event featured a bustling expo hall with nearly 120 exhibitors showcasing unique raw materials from every corner of the globe.
Fragrance Ingredients, Equipment & Technologies Showcased at World Perfumery Congress 2024
Below is a breakdown of each booth Perfumer & Flavorist+ editor, Jacqui Mueller visited during WPC 2024 and the products showcased as well as some images of booths in action.
Aug 8th, 2024