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Section: Fragrance > Home Care
The brand is expanding its offerings in 2024.
Below 60° Debuts Fragrance Diffusers
The brand launched three scents, which are 100% natural fragrances derived from essential oils.
Nov 7th, 2023
The ripple+ Home REED Diffusers are available for purchase on the brand’s website for $50 per diffuser.
ripple+ Home Launches Reed Diffusers
The collection includes six fragrances made with natural ingredients and hand-blown glass bottles.
Apr 16th, 2025
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Patent Pick: Dishwasher Fragrance Delivery
Patent Picks are chosen by the editors from publicly available sources. Givaudan introduces an encapsulation process during and after dishwashing to retain fragrance.
Dec 18th, 2015
All scents are sustainable, ethically sourced, hypoallergenic and safe for pets and kids.
Aera Launches Car Scent Diffuser
The capsules for Aera Go deliver up to 350 hours of scent.
Sep 15th, 2023
The newest scent is Cypress & Sea Sage. Photo: Zoflora.
Zoflora Adds to its Fragranced Disinfectant
The newest scent is Cypress & Sea Sage.
Jun 30th, 2021
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ACI Announces 2018-2019 Board of Directors
Shell Chemical GM Rutger Beelaerts has been re-elected as chair, with Procter & Gamble’s Sundar Raman serving as vice chair.
Feb 5th, 2018
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SC Johnson Boosts Transparency with Allergen Disclosure
Following growing industry transparency, SC Johnson has released a list of 368 potential skin allergens in its products in efforts to push standards forward.
Jun 5th, 2017
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Febreze Collabs With AIRIA for Smart Scent Diffuser
The diffuser dispenses micro-scent droplets of fragrance into the air of one's home.
Nov 27th, 2023
Top row (from left): Marcelo Lu*, BASF Corporation; Rick Strittmatter, Arxada, LLC; Parthiv Amin, BASF Corporation; Eric Peeters, Dow; Silke Hoppe, Sasol; Eric Reynolds, The Clorox Company; Joseph Schwalbach, Indorama Ventures Oxides LLC; Scott Tuchinsky, Croda Inc.; Sean Moriarty, Stepan Company; Erik Roberts, Procter & Gamble; Luc Reynaert*, Procter & Gamble; Larry Berger, Ecolab Inc. Bottom row (from left): Deb Fiddelke, SC Johnson; Lily De Stefano, dsm-firmenich; Jessica McCoy, GOJO Industries, Inc.; Melissa Hockstad, ACI; Stephan Habif, Colgate-Palmolive Company; Renee Henze, IFF; Ronald Birnbaum, Evonik; Suzanne Carroll, Nouryon.
American Cleaning Institute Board Names Four New Directors
The additions to the Board were announced during the 2024 ACI Industry Convention in Orlando, FL.
Feb 8th, 2024
Below 60° will offer a starter kit with one plug-in fragrance diffuser and three natural fragrance refills for $58.96.
Fragrance Diffuser Brand Below 60° Expands on Amazon
The brand is planning to expand its premium natural room fragrance options with additional scents this year.
Feb 16th, 2024
The information and recommendations provided by WikiParfum are based on science and perfume expertise, to ensure accuracy, objectivity and brand-agnostic results.
Puig Debuts WikiParfum Digital Platform for Perfume
The platform enables users to browse, compare and choose fragrances from a constantly updated library that currently includes about 19,600 scents.
Dec 19th, 2022
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Unilever Discloses Fragrance Ingredients for European Markets
The proposed changes will launch first in UK and France and then roll out across all European countries by the end of 2018.
Feb 19th, 2018
The sticks boost product performance, increase long-lastingness and offer stable-colored products while reaching the same fragrance intensity as ethanol-based products.
Cosmo International Debuts Biodegradable ScentBloom Duo for Reed Diffusers
ScentBloom Duo is a green, ready-to-use solution that combines bio-based and 100% biodegradable sticks with a 100% biodegradable liquid blend.
May 13th, 2024
Dr. Wayne Ashton, senior vice president of home and personal care at IFF.
Dr. Wayne Ashton Honored With 2025 ACI Distinguished Service Award
The award honors individuals who promote the growth and interests of the American Cleaning Institute and its industries.
Jan 28th, 2025
Jeana Wirtenberg (Institute for Sustainable Enterprise at Fairleigh Dickinson University and Jeana Wirtenberg & Associates)
Sustainability and the Natural/Organic Personal Care Market: WFFC Business Dinner
Jeana Wirtenberg of the Institute for Sustainable Enterprise at Fairleigh Dickinson University and Jeana Wirtenberg & Associates presented her talk, “Sustainability: Forging a Path to a Brighter Future,” during Women in Flavor and Fragrance Commerce’s annual business meeting.
Feb 19th, 2009
The market will grow at a CAGR of 10.5% from 2024 to 2029, according to a recent report.
Digital Scent Technology Market Projected to Reach $2B by 2029
The United States and Canada are leading the market in North America due to rising technological enhancements and the growing adoption of AI in these countries.
Mar 15th, 2024
(From right) “Helping Consumers Make Better Choices,” was moderated by Jim Jones, Household and Commercial Products Association, and featured panelists Dan Gardner, author and principal at Tactix; Susan McPherson, founder and CEO, McPherson Strategies; and Meghan Stasz, vice president, packaging and sustainability for the Grocery Manufacturers Association.
An Open Dialogue on Cleaning Up 'Clean' at CPCF 2019 Summit
Sponsored by Procter & Gamble, the Cleaning Products Cleaner Future Summit featured a day-long conference from thought leaders in home care, retail, NGOs, industry associations and media to discuss key drivers within the homecare category.
Jun 19th, 2019
Unilever scientists have developed a blend of fast-acting ingredients, which activate as soon as the cycle begins.
Unilever's Dirt Is Good Develops 15-minute Cycle Laundry Detergent Using AI
A change in consumer habits, coupled with the rise of washing machines with cycle settings as short as 15 minutes, has created a new consumer need.
Apr 23rd, 2024
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