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Section: Fragrance > Home Care
Home Care
Non Gender Specific x Ohuprettythings Brooklyn Baby Candle Collab
Brooklyn Baby, which is a a scented candle housed in a handmade nude clay vessel featuring a minimal monochromatic design that is an ode to the influencer's life in the borough.
Fragrance
Bath & Body Works Announces Summerween Collection, Introduces New Fragrance
The collection will feature six fragrances, including new I Scream Float, which sold out in one day on Tik Tok shop.
Fragrance
P&G Names Shailesh Jejurikar as President, Chief Executive Officer
Jon Moeller, P&G’s current CEO, will become executive chairman on January 1.
Home Care
The Laundress Launches New Activewear Collection for Fabric Care
The collection includes both a laundry detergent and fabric spray and was formulated to target odor, sweat and buildup.
Regulatory & Research
Fragrance Ingredient Communication: Negotiating and Implementing California’s SB 258
Also known as the Cleaning Products Right to Know Act, SB 258 presented an opportunity for the International Fragrance Association North America to engage all stakeholders for meaningful fragrance ingredient communication.
Home Care
Digital Scent Technology Market Projected to Reach $2B by 2029
The United States and Canada are leading the market in North America due to rising technological enhancements and the growing adoption of AI in these countries.
Ambient Scent
Tony Riechert and Chris Diienno Honored at the World Perfumery Congress
The American Society of Perfumers presented master perfumer Tony Riechert with the Lifetime Achievement Award and perfumer Chris Diienno with the William Lambert Service Award.
Home Care
Maison Francis Kurkdjian Restocks Aqua Universalis Laundry Detergents and Fabric Softener
Kurkdjian describes a load of laundry washed with these laundry detergents and fabric softeners as exuding "the crystalline scent of white flowers" and "softness born of freshness."
Fragrance
Inside Unilever’s New Fragrance House: Q&A with VP of Fragrance
Vivek Sirohi discusses the decision to create Unilever’s own fragrance house and what that means for the company going forward.
Regulatory & Research
Industry Associations React to Negative Study on Scented Laundry Products
Take exception to study's methods, conclusions
Event Coverage
What's Clean in Scent at Natural Products Expo West 2019?
At the 2019 Natural Products Expo West, home, air and personal care products were among the many scented innovations featured on the event floor.
Trends
World Perfumery Congress 2018 Preview: A Sense of What’s Next
A preview of the event’s program and speakers, featuring a new master perfumer workshop, fragrance art installation, expo hall additions and more.
Home Care
The American Cleaning Institute Announces Staff Promotions and New Hire
Promoted members include Kristin DiNicolantonio, Brennan Georgianni and Merla Zollinger.
Home Care
Tide: The History of the Smell of Clean in North America
Throughout the years, Tide has become synonymous with the scent of clean, while evolving to meet the demands of conscious consumers.
Home Care
Cosmo International Fragrances Extends ScentSilent Natural Tech to Pet Malodors
The artificial intelligence platform is designed to help transform perfume formulations by eliminating odors as well as obtaining an advanced formula that is said to perform effectively in terms of long-lasting fragrances and sensory performances.
Home Care
MALIN+GOETZ Introduces Alcohol-free Tomato Home Spray with Odor-neutralizing Technology
The brand first struck success with this ingredient with the launch of its twice-sold-out tomato candle.
Ambient Scent
Sniffing Out the Future: Airzai’s Smart Tech is Disrupting the Fragrance Game
Co-founder and CEO Muneeb Mushtaq explains the research behind his company’s mood-enhancing scents, and where he sees technology leading the wellness and fragrance industries.
Ambient Scent
Scentmate by dsm-firmenich Outlines Three Olfactive Trends Shaping Air Care This Summer
Consumers are spending more time at home focusing on self-care and mood enhancing rituals, thus seeking air care products as a tool for relaxation.
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