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Section: Fragrance > Home Care

Dalian Talent Group Signs Three-Year Licensing Deal with Hello Kitty

The new collection will be available across Europe, the Middle East and Africa beginning in July 2025.

The company is planning to recruit expert perfumers in the United Kingdom, United States and India to work across the global portfolio of brands.

Inside Unilever’s New Fragrance House: Q&A with VP of Fragrance

Vivek Sirohi discusses the decision to create Unilever’s own fragrance house and what that means for the company going forward.

The spray is said to reduce unsavory smells by 98% in the kitchen (lasting for up to 2 hours).

MALIN+GOETZ Introduces Alcohol-free Tomato Home Spray with Odor-neutralizing Technology

The brand first struck success with this ingredient with the launch of its twice-sold-out tomato candle.

This line is said to be developed with patented odor control technology formulated for specific areas in the home, like kitchens, bathrooms, and pet areas.

Pura Debuts Open Air Technology Designed to Combat Household Odors with Fragrance

This line is said to be developed with patented odor control technology formulated for specific areas in the home, like kitchens, bathrooms, and pet areas.

The Trees of the West collection includes three scents inspired by different types of forests.

Pura Releases Trees of the West in Collaboration with Scents of Wood

The Trees of the West collection will be available on both Pura and Scents of Wood’s websites as home fragrances and wearable fine fragrances.

wine21

A Fragrant Feast: "An Evening of Pairings" with the American Society of Perfumers

This year's "An Evening of Pairings" featured a variety of unique flavor and scent combinations using food, wine and fragrance.

The new ICATS courses are written by a team of industry experts and academics with decades of experience in the aroma trades.

ICATS Adapts Learning Platform to Support Continued Aroma Trade Education: Q&A with Education Officer

The revamped website includes interactive tools, such as discussion boards and downloadable resources, to enhance the student experience.

Amy

[podcast] Two Sense: Candle & Air Care Market Trends with Amy Marks-McGee

Listen to what's new, now and next in candles and air care.

The candles and home fragrances were created with responsibly-sourced ingredients, including sustainably-sourced shea butter from the West African savannah.

Dalian Talent Group Announces Five-Year Partnership with French Connection for Candle, Home Fragrance Collection

The debut collection is currently available across the United Kingdom, Europe, India, North America and the Middle East and online.

Morgan shared, 'With OCTAVIA MORGAN Los Angeles, my goal is to offer sophisticated, gender-inclusive scents that elevate the senses while respecting well-being and the environment.'

OCTAVIA MORGAN Los Angeles Emphasizes ‘Thoughtful Formulation, Transparency and Sensory Experience’: Q&A with CEO, Creative Director

A member of the 2023 cohort of Ulta Beauty’s MUSE Accelerator program, Octavia Morgan built her brand to include signature blends and clean ingredients.

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