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Section: Fragrance > Fine Fragrance
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World Perfumery Congress 2018 Preview: A Sense of What’s Next
A preview of the event’s program and speakers, featuring a new master perfumer workshop, fragrance art installation, expo hall additions and more.
Mar 22nd, 2018
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Niche 2.0: The Future of Fragrance at World Perfumery Congress
Niche fragrances have revolutionized the industry. At World Perfumery Congress, Eddie Bulliqi will examine where it's taking the fragrance business with his “Niche 2.0: The Future of Niche Perfumery” presentation.
Mar 23rd, 2018
Craft your press release to highlight your booth and/or conference session for the opportunity to secure press coverage.
The Growing List of Press Attending World Perfumery Congress 2024
Craft your press release to highlight your booth and/or conference session for the opportunity to secure press coverage.
Mar 13th, 2024
The event will feature a bustling expo hall featuring unique fragrance ingredients from every corner of the globe, as well as the latest scent technology innovations.
UPDATE: Early Bird Rate Extended for World Perfumery Congress 2024
Be sure to register for the three-day event by Tuesday, March 26, to receive the lowest rates!
Mar 13th, 2024
The three-day event featured a bustling expo hall with nearly 120 exhibitors showcasing unique raw materials from every corner of the globe.
Fragrance Ingredients, Equipment & Technologies Showcased at World Perfumery Congress 2024
Below is a breakdown of each booth Perfumer & Flavorist+ editor, Jacqui Mueller visited during WPC 2024 and the products showcased as well as some images of booths in action.
Aug 8th, 2024
The spray features Moroccanoil's signature scent.
Moroccanoil Launches Hair & Body Fragrance Mist
The spray features Moroccanoil's signature scent.
Jul 13th, 2021
Étoile Filante Eau de Parfum. Photo: Louis Vuitton.
Louis Vuitton Debuts Étoile Filante Eau de Parfum
Étoile Filante was composed in Grasse by Master Perfumer Jacques Cavallier Belletru.
Jan 12th, 2021
L to R: Farah K. Ahmed, president and CEO of the Fragrance Creators Association, Cynthia Reichard, Executive Vice President at Arylessence Inc. and Sumit Bhasin, SVP Global Fragrance Innovation, Product Development & R&D at Estee Lauder Companies connect for the 'Driving the Future of Fragrance Stewardship' discussion.
Photo Gallery Sneak Peek for World Perfumery Congress 2024 Now Available!
The 2024 Congress hosted 1,600+ attendees in Geneva, Switzerland.
Jun 28th, 2024
The fragrance, Live Bold Eau de Parfum, is said to 'capture the exuberance, optimism and rebellious spirit of Viva Magenta.'
Firmenich Debuts Fragrance Inspired by Pantone Color of the Year 2023
The fragrance also has a metaverse component available for an immersive experience.
Dec 7th, 2022
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Symrise Creates Fine Fragrance Oasis: L’appartement Étoile
Symrise has created L’Appartement Etoile in the heart of Paris for fragrance development and to support olfactory culture.
Jul 24th, 2020
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[Update 6/1/18] World Perfumery Congress 2018 Attendee List: Who Will You See?
The World Perfumery Congress is the perfect opportunity to connect with top fragrance professionals and companies. Here's a peek at who will be attending this year, updated bi-weekly until the event.
Apr 5th, 2018
The scent is said to convey pure and positive feelings through innovative ingredients such as DSM-Firmenich’s Peach Fuzz Smell-The-Taste, captive Osmantol and Ambrette Firabs, each note within the fragrance is designed to deliver emotion and texture to the composition.
dsm-firmenich Creates Fragrance Inspired by Pantone’s 2024 Color of the Year
dsm-Firmenich’s Peach Fuzz Eau de Parfum was crafted by perfumers Alexandra Monet and Steve Guo.
Dec 7th, 2023
The upcoming WPC session also pays tribute to the 150th anniversary of vanillin and will share a retrospective of the iconic ingredient and how it became and continues to remain a staple in fragrance.
Exploring 150 Years of Vanillin with Symrise at World Perfumery Congress 2024
Symrise VP senior perfumer, Alienor Massenet is set to share their insight on inventing new ambers during "Perfumers and Research: 150 Years of Vanillin."
Mar 28th, 2024
Soraia da Costa Silva will touch on renewable ingredients, the role of artificial intelligence and emotions.
WPC 2024 Speaker: Meet dsm-firmenich Senior Perfumer Soraia da Costa Silva
Soraia da Costa Silva will touch on renewable ingredients, the role of artificial intelligence and emotions.
May 9th, 2024
The fragrance is inspired by the scent commonly found in the brand’s beauty products and includes notes of citrus, camellia and sandalwood.
Moroccanoil Launches First Fine Fragrance, L’Originale Eau de Parfum
The fragrance is inspired by the scent commonly found in the brand’s beauty products and includes notes of citrus, camellia and sandalwood.
Feb 13th, 2025
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A Sense of the World Perfumery Congress 2018: Pre-show Program Now Available
World Perfumery Congress has released its 2018 pre-show program, which features details on new event additions like the Exhibitor Marketing Trails, Master Perfumer Workshops and the WPC Art Installation.
Feb 28th, 2018
Attendees had the opportunity to engage in high-level discussions, hands-on workshops, and live product demonstrations.
Barcelona Perfumery Congress 2025 Celebrates Record-Breaking Edition, Marking Milestone in International Growth
Jul 9th, 2025
Bordas master perfumer and creator of Peach Fuzz, Lucas Garcia shared, 'The sense of smell is a direct gateway to emotions, a nearly physical response that awakens sensitivity and connection.'
Bordas Debuts Peach Fuzz Fragrance Inspired by Pantone's 2024 Color of the Year
The Peach Fuzz fragrance was created by Bordas master perfumer Lucas Garcia.
Apr 1st, 2024
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