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Section: Fragrance > Fine Fragrance

Mutant Flowers, new fragrance collection via crowdfunding. Photo Credit: Mutant Flowers.

Mutant Flowers: a Crowdfunded Fragrance Collection

As of October 22, 2020, Mutant Flowers has 30 backers behind its collection.

Ariana Grande has launched a new fragrance in partnership with Luxe Brands: R.E.M.

Ariana Grande Launches New Fragrance: R.E.M.

Ariana Grande has launched a new fragrance in partnership with Luxe Brands: R.E.M.

The fragrance has also launched in a refill bottle as well. Photo: Mugler.

Mugler Adds to Refillable Perfume Collection

The newest fragrance joins Mugler's line of refillable fragrances.

The scent includes notes of florals, fruits and woods. Photo: Byredo.

Byredo Announces Mixed Emotions Unisex Fragrance

The scent includes notes of florals, fruits and woods.

Eilish is the debut fragrance from Parlux and Billie Eilish; the packaging (closeup) is inspired by the artist's favorite body parts.

Parlux and Billie Eilish Launch "Eilish"

The cozy amber gourmand fragrance features notes of "sugared petals, accented by juicy mandarin and red berries," "soft spices, rich cocoa and creamy vanilla," and "warm musks, tonka bean and sleek woods."

LVMH Acquires Officine Universelle Buly 1803

For the last four years, Officine Universelle Buly 1803 has been supported and assisted by LVMH Luxury Ventures, a minority investment fund.

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Art of perfumery: Exposing the Perfumer

What it means to be a perfumer in the information age and the need to communicate with consumers. According to Merriam-Webster’s online dictionary, a perfumer is defined as “one who makes or sells perfumes.” This rather simplistic definition, circa 1580, offers no insight into what a perfumer actually does.

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Profiles in Perfumery: “I’m an Indie”

Mandy Aftel’s “do-it-yourself” philosophy and focus on natural perfumery have resulted in a successful, unconventional fragrance career. Vanity Fair magazine has called her the “Angel of Alchemy,” but what Mandy Aftel, founder of Aftelier Perfumes, does is more simply explained. She makes scents for solid and liquid perfumes, face and body care products, custom perfumes, and more.

Digitally Delivered Fragrance and the Perfumer

For as long as man has used fragrance, it had one feature that set it apart from all other forms of esthetic decoration, cultural messages, sensory agents and psychological magic: once you presented it, you had lost control over it.

Natural materials and the practicing perfumer

I would like to encourage continued research into the chemistry of natural materials. Often fascinating new chemicals can be produced directly by isolation from essential oils, or by further chemical processing of these isolates. Despite legislative difficulties, this work should be continued apace. Our growth and future lies here.

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UPDATE: L’Oréal Acquires Clarins Fragrance Divisions

The portfolio includes Mugler and Azzaro.

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Firmenich Fine Fragrance Adds 9 Perfumers

Armand de Villoutreys, president, perfumery and ingredients, noted: “Our leadership in fine fragrance is anchored in the passion, creativity and innovation of our perfumers … I look forward to seeing how our new perfumers, guided by our masters, will make their mark in the world of perfumery.”

Ashley Benson was inspired to create a fragrance line following her travels across Morocco.

Ashley Benson Launches Genderless Fragrance Brand

The actress was inspired to create a fragrance line following her travels across Morocco.

Arps will relaunch non-profit Black In Fragrance, a grant program for up-and-coming BIPOC fragrance creators.

Moodeaux Celebrates One-Year Business Anniversary

Arps will relaunch non-profit Black In Fragrance, a grant program for up-and-coming BIPOC fragrance creators.

Eilish No. 2 offers scent notes of bergamot, apple blossom, papyrus, black peppers, poppy flowers, palo santo, musk and ebony.

Billie Eilish Announces Second Fragrance Release

Eilish No. 2 offers scent notes of bergamot, apple blossom, papyrus, black peppers, poppy flowers, palo santo, musk and ebony.

Full registration gives you access to the Opening Cocktail Reception, all conference sessions, the expo hall as well as the Closing Reception!

WPC 2024 Reaches 1,300+ Registered Attendees

Full registration gives you access to the Opening Cocktail Reception, all conference sessions, the expo hall as well as the Closing Reception!

GQ's Limited-Edition Fragrance Box includes a full-sized 100 ml bottle of Prada Luna Rossa Ocean.

GQ Announces Limited-Edition Fragrance Box

The fragrance box includes Prada Luna Rossa Ocean, Arquiste No. 57 Roller Ball, Escentric 05 Molecules and Maison Margiela Jazz Club.

Eilish Eau de Parfum by Billie Eilish is available again at Ulta after its original launch sold out in hours.

Billie Eilish Fragrance Relaunches at Ulta

The fragrance’s original November launch sold out in hours.

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